It is no surprise that America’s youths, ages 2-19 years old, are in jeopardy of having a shorter life expectancy than that of their parents. They will be the first generation in that situation. (C.A.I). Such alarming fact is a very controversial issue in today’s current society, and the question most are pondering is who’s to blame for this sudden obesity epidemic.
Many signs point to fast food franchises knowingly providing consumers with unhealthy foods. When the companies are forced to face this issue head on, they are more than willing to make a change. I propose that, as the #2 global fast food franchise in the world, McDonald’s should make the first step in providing healthier products to its targeted consumers, the youth of America (F.D.).
This issue is a very serious concern for many parents, children and medical doctors. As of late, child and adolescent obesity epidemics are at an all-time high, an astonishing 12.5 million, according to the Centers of Disease Control and Prevention. The consequences of obesity are life threatening, and in some instances, fatal. Some of the side effects for children include:
Type 2 Diabetes
But this epidemic extends further than the children’s population. The majority of obese children go on to lead an unhealthy adult lifestyle, which causes conditions far more severe, and in most instances, fatal. The following are just a few of the adult health risks:
(Corporate Accountability International).
This is why I’m proposing project, “Save a Generation.” Fast food franchises are among the top richest and most powerful industries in the world, and companies such as McDonald’s have the power to change the concern of child and adolescence obesity epidemic.
The solution to solving this issue is simple and beneficial to both the fast-food industry and its consumers. By upgrading the nutritional value of its product, the former will broaden its consumer base while the latter will be exposed to foods which meet their nutritional needs.
Collaborate With a “Consumer-friendly” Company
Meaning, provide fresh and organic fruits and vegetables, using grown American produce. Whole Foods Market Inc. counts among the wealthiest and most healthful companies in America. All of its products are American grown and USDA approved (Leonard); therefore, collaborating with these health-oriented companies will result in fewer pesticide break outs and a stronger network system.
Food companies affiliated with the healthy network system, instead of providing consumers with processed white bread, will instead have the resources needed to offer healthier options such as whole wheat, whole grain buns, and other more nutritious breads. By making these different options accessible, companies prove that they care about the public’s well-being, thus regain credibility. Now consumers can truly say, “I’m Loving It,” (McDonalds).
Cost/ Benefit Analysis
Whole Foods Market Inc. has a net income of an estimated 11.4 to 11.6 billion dollars. A collaboration with McDonald’s and its net income of an estimated 6.82 billion, would save them both a substantial amount of money, by not having to buy outside of the country and getting taxed import/export fees. This could also possibly help to boost the American economy, by creating more job opportunities and utilizing the natural resources within the country.
This new partnership between companies would also open up the opportunity to produce new products, such as veggie burgers, and vegan products, alongside the well-known products already in existence. By doing this, not only would the companies be providing a healthier alternative to their faithful customers, now they would be creating the possibilities to open doors for new lifelong customers.
This proposal would give McDonald’s a new and improved public perspective. It could gain more consumer support, thus broaden its consumer base and possibly help the American economy. Moreover, it could end up saving more money and increase their net income. Child-Adolescent Obesity has become a serious problem in today’s society. Since McDonald’s is one of the top franchises and “trend setters” I propose they take steps towards a real and long-lasting solution.