JPEG is a standard method of compressing photographic images. We also call JPEG the file format which employs this compression.
JPEG is mostly used for storing and transmitting photographs on the World Wide Web, but not as well suited for line drawings and other textual or iconic graphics because its compression method performs badly on these types of images.
The logo in JPEG format will always have a white background - JPEGS are not transparent.
The JPEG format is to be used only when an EPS format is not able to be used.
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