Values, attitudes, beliefs and behaviors

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8. The overall relationship between values, attitudes, beliefs, and behavior can also be explained by use of the Betari Model:

a. My attitude affects (influences, impacts) my behavior.
b. My behavior affects (influences, impacts) your attitude.
c. Your attitude affects (influences, impacts) your behavior.
d. Your behavior affects (influences, impacts) my attitude.
DISCUSSION POINT: There is a continuous chain relationship between attitude and behavior.
DISCUSSION POINT: This is a good point to discuss behavior in depth and provide examples.
One behavior we see frequently is Cognitive Dissonance. A simple explanation of this theory is that when individuals behave contrary to their attitudes and beliefs, they feel anxious and are motivated to change their attitudes to conform to their actions.
Example: Even though the SgtMaj assigns women as drivers he is totally dissatisfied. Because of their lack of physical prowess he is convinced they will not succeed like men do; he makes sure women are split up so they do not work together. On occasions when women meet unexpected challenges, SgtMaj rationalizes the outcome by crediting others or minimizing the true extent of the situation.
CLOSING: Most of the concepts we discussed today are not new. However, understanding the importance of how values shape attitudes and beliefs that drive our behaviors, can and will predict the results of individuals and groups. To be effective, you must be willing and able to understand peoples value systems and the impact on human behavior.

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