EFFECTS OF RADIO ON SOCIETY Radio proved far more effective in mass communication as compared to the print media. The property of radio which did not require transportation of the message drew immense attention of common people and investors in the field of mass media. Once the radio technology was recognized as an effective mean of communication, there was a race among companies and individuals to have their own radio facility.
In the last chapter we had a detailed view of the growth of radio in the 20th century. In this chapter we will see how radio programs and its other uses changed the lifestyle of people around the world.