Good writing is clear. You can use the word ‘clear’ and the acronym C.L.E.A.R. to help you review your work.
Highlights core messages; Make core messages easy to find: place them in your introduction and conclusion; reinforce them in topic sentences.
Is easy to follow; Make your writing predictable and easy to follow: say what you're going to say, say it and say what you said.
Uses logic, reasoning and evidence; Use reasoning and evidence to support ideas: explain, give examples, provide evidence and evaluate ideas.
Is expressive and technically correct; Ensure your writing is expressive and technically correct: indicate your purpose and the significance of ideas.
Explores relationships between ideas; Explore the relationships between ideas: synthesise, compare, discuss and critically evaluate ideas.
All pertains to the topic or question; Ensure relevance: check all material you include is central to the topic or question under discussion.