The Role of Visual Aids in Corporate Annual Reports in Drawing Wider Audience Internally Mochammad Surjo Koentjoro 1



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4.6. Laswell’s View of Communication
In the basic and broad sense, as media of communication, Annual Reports nature is a one way model, and can be examined using Harold Laswell’s perspective. Laswell (1948) said that communication process could be best explained by the simple statement “Who says what to whom in what chan-
nel with what effect”.
(14)
Figure 5. Laswell’s Model In the case of Annual Reports, the Sender is the management of the company, which are the Board of Commissioners and the Board of Directors. The Message is essentially a report on what the Management has been doing during the year and the results. The media or channel used primarily is a report of Overviews, Reports and Analysis on the state and progress of the company. They are all compiled into a book that is usually several hundred pages thick, and professionally done in terms of packaging and design. It is also available online on the internet) and in digital format, in a USB Flash Drive or DVD-ROM. The intended receiver of the message and the intended effects are
1. The Regulators (OJK), to prove that the company is being run according to the rules and regulations of the country.
2. The Shareholders, the show that the company is being run to the best interest of the company and according to the rules of the company. Graham Kenny (2014) wrote that several key components that concerns employees that are missing inmost Annual Reports. What are the productivity and employee retention numbers On the other side of this two-way street, what does employee satisfaction look like In industries such as mining, employee safety is now reported in detail, through an injury frequency rate. Companies are making some progress in their reporting but we are still missing those comprehensive scorecard.
(18) Based on the author’s observations, some of Graham
Kenny’s claims are true. While employee safety records and employee retention numbers are reported, employee satisfaction is not.

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