of an organization. This parallels what was done by Hecht (1998) who works for one of the agencies that served the need of the street children he was studying in Northeast Brazil. According to Adler and Adler (1987), the author falls into the category of Active Membership with Active Participation. This role applies to individuals who take on some or all of the roles of core members. The design process that were observed were for Annual Reports that belong to 1) PT. Bank Mega, Tbk. 2) PT Semen Gresik, Tbk. 3) PT. Lippo Cikarang, Tbk 4) PT. Lippo Karawaci, Tbk 5) PT. Siloam International Hospitals, Tbk 6) PT. Gowa Makasar Tourism Development, Tbk 7) PT. XL Axiata, Tbk By observing the design process of those Annual Reports that were written for the year of 2016, this paper aims to uncover qualitative insights on Annual Reports and the role of Visual Aids in it in the internal Organizational Communication. The other research method employed is Literature Review, which is a survey of what other researchers have already done in the researcher’s topic area. Using literature review, this paper surveys books, scholarly articles, and other sources relevant to this issue, and by so doing, provides a description, summary, and critical evaluation of these works in relation to this subject.