The Role of Visual Aids in Corporate Annual Reports in Drawing Wider Audience Internally Mochammad Surjo Koentjoro 1



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The Role of Visual Aids in Corporate Annual Reports in
Drawing Wider Audience Internally
Mochammad Surjo Koentjoro
1
, Firman Kurniawan Sujono
2

1
Program Pascasarjana Manajemen Komunikasi, Departemen Ilmu Komunikasi,Fakultas Ilmu Sosial dan Ilmu Politik,
Universitas Indonesia, Jakarta, Indonesia Program Pascasarjana Manajemen Komunikasi, Departemen Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik,
Universitas Indonesia, Jakarta, Indonesia mochammad.surjo@ui.ac.id (Mochammad Surjo Koentjoro), firman.kurniawan09@ui.ac.id (Firman Kurniawan Sujono)
Abstract
: As obligations go, the designing, writing and creating process of Corporate Annual Reports has always been viewed as something that is burdensome and exciting. It describes what the company has achieved during the last year, and the people creating it is under pressure to get all the details right. All the important and relevant information about the company need to be in the report and all must be presented correctly. The result is a book that is complete, comprehensive, but often very detailed and tedious to read. While that is the objective of the creating of the Corporate Annual Report, only few of the members of the organization are interested in reading it, thereby missing out on many important information. This is despite Annual Reports were designed, created, and presented in away that is as visually engaging as possible. There- searcher’s aim, using Observations and Literature Review was to investigate the role of Visual Aids in Corporate Annual Reports in drawing a wider internal audience.
Keywords:
Annual Reports, Visual Aids, Organizational Communication
1. Introduction
A Public Company in Indonesia offering its stock to the investment community via public offering (otherwise known as “Emiten” or Issuer) needs to produce an Annual Report. This is based on a regulation issued by the Badan Pengawas
Pasar Modal dan Lembaga Keuangan (Bapepam-LK) or the Capital Market and Financial Institutions Supervisory Agency, Bapepam LK Regulation No. X.K.6, August st,
2012, on the Submission of Issuer and Public Company Annual Report. Bapepam LK would later transform into Otori- tas Jasa Keuangan (OJK) or Financial Services Authority. According to XK6, a complete Annual Report must contain several important parts like a) The Financial Overview b) The Stocks Overview c) The Management Report d) The Management’s Analysis on The Operational and Financial Performance of the company in the current year e) Corporate Governance f) Reports on Corporate Social Responsibility g) Audited Financial Report as an attachment. The main purpose of the Annual Report is to report to the General Meeting of Shareholders. However, the wealth of information available within an edition of Annual Report merits a study on the effects it might have on Organizational Communication.

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