The Myth of ‘Just do it’: Thought and Effort in Expert Action preface

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Proscriptive just do it: When all is going well, experts should avoid thinking.
One might surmise that if thinking interferes with doing, then experts ought to avoid thinking. I take the proscriptive element as a separate component, however, since some just-do-it advocates might nonetheless accept that there could be times when thinking is recommended nonetheless, such as when a tennis player has recently moved to a larger racket and needs to change her technique.

The most extreme version of just do-it includes all three of these elements, yet weaker forms may include only one or two of them.

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