The Myth of ‘Just do it’: Thought and Effort in Expert Action preface



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Principle of interference: For experts, when all is going well, thinking interferes with expert performance.
This does not say merely that thinking about your imminent break-up with your spouse is going to interfere with your actions in your domain of expertise. That, I imagine, may very well be true.25 Rather, it says that thinking interferes with performance, where thinking covers the entire retinue of mental processes mentioned in the extreme just-do-it principle.

The last part of the just-do-it principle is its proscriptive element:





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