See below under “Program Offered” for relevant term dates

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Program Profile for Second Career – 2015/16

Advertising and Marketing Communications Management – (PADMK)
Ontario College Diploma – Two Year Program

Offered: September, January

(See below under “Program Offered” for relevant term dates)

institution information

Name of Institution:

Sheridan College


(Campus Location of Program is in bold)

Trafalgar Road Campus:

1430 Trafalgar Road

Oakville, ON L6H 2L1

Davis Campus:

7899 McLaughlin Road

Brampton, ON L6V 1G6

Hazel McCallion Campus:

4180 Duke of York Boulevard

Mississauga, ON L5B 0G5

Skills Training Centre:
407 Iroquois Shore Road
Oakville, ON L6H 1M3
Website Address:

All Sheridan campuses are accessible by local public transit, with convenient connections to GO Transit. Visit:

Contact Person:

Second Career Coordinator: Deborah Campbell

Phone: 905-459-7533 or 905-845-9430 ext. 5068
Fax: 905-874-4385


Application Process/Offer of Admission/Letter of Acceptance:

  1. If you have been provided with a Second Career Application Package by your Employment Assessment Centre, please review Sheridan’s full-time program admission requirements outlined below under Program-Specific Admission Requirements. Please note that to be extended an offer to Sheridan and obtain an acceptance letter, you are required to meet the admission requirements. We will be pleased to talk with you about your program and Second Career. Also, please attend a Sheridan Second Career Information Session - times and locations are noted at

  2. Please apply to this program through the Ontario Colleges website at: Please provide transcripts or request mature student testing, if you meet the criteria. There is a $95 non-refundable application fee, payable to Ontario Colleges.

  3. If Sheridan determines you do not meet the admission requirements through transcripts or testing, we will provide you with information about how you can most efficiently obtain the necessary prerequisites through Sheridan’s Upgrading or ESL Programs.

  4. If you are accepted into your program choice, you will receive an offer of admission and, subsequently, a detailed acceptance letter, which you will submit with your Second Career funding application.

Certification of School:

Sheridan is an Ontario Public College and is certified to issue T2202A tax receipts.

Advanced Standing:

Program information

Program Name/ Credential:

Advertising and Marketing Communications Management

Ontario College Diploma

Program-Specific Admission Requirements:
Click on Admissions Requirements

Program Offered

Start/End dates by semester


Sept. 8, 2015


Dec. 18, 2015


Jan. 11, 2016


Apr. 22, 2016


Sept. 6, 2016


Dec. 16, 2016


Jan.9, 2017


Apr.21, 2017

Program Offered

Start/End dates by semester


Jan. 11, 2016


Apr. 22, 2016


May 9, 2016


Aug. 19, 2016


Sept. 6, 2016


Dec. 16, 2016


Jan.9, 2017


Apr.21, 2017

Program Length/

This is a 2 year full time program (4 semesters of 14 weeks each).

Hours per week: 18 (daytime hours between 8:00 a.m. and 6:00 p.m., Monday to Friday; however, please note that in some circumstances, courses may start at 6:00 or 7:00 p.m. and run until 9:00 or 10:00 p.m.)

Programs starting in September have a four month break over the summer (from approximately mid-April to end of August) between first and second year. The Christmas break is approximately 3 weeks, and breaks between semesters are 2 weeks.
Programs starting in January and May run continuously over 16 months (no summer break). The Christmas break is approximately 3 weeks, and breaks between semesters are 2 weeks.

Students will be notified about their class schedule and timetable prior to the beginning of each semester.

Class Size:

Approximately 35

Course Outline:

Registration Fee –

(applicable at time of publication – subject to change without notice):

The $95 non-refundable application processing fee paid to Ontario Colleges covers application processing for one application cycle. 

Annual Tuition –

(applicable at time of publication – subject to change without notice):
Tuition fees are regulated by the Ministry of Training, Colleges and Universities. By action of the Ontario government, a change may be made to YEAR ONE AND/OR YEAR TWO tuition. For purposes of your research, please use the YEAR ONE tuition FOR THE SECOND YEAR ESTIMATE.
As the Fee Guide is prepared in advance, Sheridan reserves the right to make changes due to errors and omissions. Additional fees will apply for some programs with a modified curriculum. All information provided is current as of publication.


(applicable at time of publication – subject to change without notice):

Book Costs –

(applicable at time of publication – subject to change without notice):

Approximately $630.00 per semester – 5% tax included

Other Costs:

Please note ALL COSTS are approximate and subject to change without notice.

Payment Policy for Second Career:

Option 1: Payment of total fees for one full year should be paid in full by the tuition deadline. Please refer to your Fees Invoice for tuition deadlines as deadlines vary depending on when you are extended and accept an offer.

Withdrawal/Refund Policy:

To officially withdraw from Sheridan full time programs, you must do so in writing by the 10th day of scheduled classes by submitting to the Office of the Registrar an “Application for Term or Complete Program Withdrawal”. The form is available at all Sheridan Student Advisement offices.
As of the September 2015 term onward, all fees are subject to a $500 non-refundable registration charge, in accordance with policy set by the Ministry of Training, Colleges and Universities.
Any refund, less the non-refundable registration charge, will be refunded to the student in the form of a cheque.
Students who pay for two or more terms in advance will receive a full refund of second semester fees providing the withdrawal is received prior to the fee payment deadline date of the subsequent term. 
Please note: As a Second Career-funded student, all refunds are to be returned to your funder.

Your Second Career and Career Opportunities

Method of Instruction:

Courses are instructor-led. Students will engage in a variety of applied learning and experiential activities and will complete multiple industry projects.

Equipment Availability:

Students will have access to computers in open access computer labs.

Instructor Qualifications:

Our faculty is hired based on a combination of industry experience and academic qualifications. Most full-time faculty has relevant Master’s degrees and/or professional certifications where applicable to their field of expertise.
Faculty is provided with opportunities to engage in professional development to ensure currency in their field as well as proficiency in teaching adults.

Curriculum Design:

All Sheridan’s programs are designed and kept up to date with input from Program Advisory Committees that include representation from employers and industry organizations.

The Centre for Teaching and Learning at Sheridan oversees the design of new programs and courses and maintains a schedule of program review to keep programs up to date.

Evaluation of Instructors, Courses and Programs:

Students have the opportunity to complete a formal evaluation of the course and instructor at the end of each course.

In addition, students can participate in the Student Satisfaction Survey to evaluate their program.
Public colleges must survey students, graduates and employers as mandated by the Ministry of Training, Colleges and Universities to obtain information on Key Performance Indicators (KPIs). Please visit:

Physical Facilities:

Sheridan classrooms and campus facilities are accessible and are designed to support a wide range of applied learning activities. Classrooms and labs are equipped with modern technology, including digital AV teaching and learning aids.

Our Trafalgar, Davis and Hazel McCallion campuses have physical fitness facilities, full-service cafeterias, modern learning resource centres and vibrant student centres which contribute to supporting student learning and life. Each campus has attractive grounds that provide a relaxing counterpoint to the hustle and bustle of student activity.

Additional Supports and Resources:

As a public college, Sheridan is able to offer a full range of student services and supports. Please review our services by visiting:


The Accessible Learning Services Office facilitates equal access for eligible students with disabilities by coordinating reasonable academic accommodations and support services. For more information on student accommodations, please contact.

Key Performance Indicators (KPI) - (graduation, employment rates)


All information current at time of publication - subject to change without notice.

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