Running Head: ford author note



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A. Market Share
At the same time, electrified vehicle sales have been steadily increasing for the past few years. Indeed, global electric vehicle sales are increasing and even though electric vehicle sales represent 1% of global market share today, the trend continues to climb (Statista). Tesla is the leader in this segment, and GM is closely behind while Toyota is not a significant player
(Statista). Yet, Ford continues to command a small market on this segment. After all, Ford has been unable to achieve a process of "rapid, ongoing improvement that draws the entire community toward a grander future" (Moore, 1993, p. 79). Although, it is safe to assume that its fiscal problems weight heavily on this issue. Overall, it is clear that Ford has failed to innovate and lacks the finances to gain market from its competition.

FORD
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