Running Head: ford author note



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Strategic Problem
Today, the future looks uncertain for Ford. The company has, for the most part, followed abroad product approach as its key strategy. However, under the direction of anew chief executive officer, it is shifting its strategy from selling many vehicle lines that include passenger cars (broad product approach) to one that focuses the production on sport utility vehicles and trucks (focused. The problem is compounded because while Ford focuses on a narrow market segment, its competitors work on filling the void. Thus, when the market recovers, or fuel prices increase Ford maybe unable to dominate because its capabilities will be limited.


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