Running Head: ford author note



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Current Situation
Today, the market is full of domestic and foreign competitors, yet, Ford has struggled to remain competitive, even though it promotes itself as America’s bestselling brand. Its stock was recently downgraded, and recently, it announced its intentions to only sell sports utility vehicles, trucks, Mustangs and Focus, in other words, it will stop selling most of its passenger cars. Conversely, Toyota continues to lead the market in passenger car sales, while newcomer Tesla struggles to deliver on its backlog of 500,000 electric vehicle orders.


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