Running Head FORD Author note This is the final paper the Global Strategic Management and Leadership graduate level course presented by Drs. Alan Belasen & Betul Lus. This case study is submitted to fulfill the requirements for the degree of Master of Business Administration in Global Leadership All correspondence concerning this article should be addressed to Jose_arroyo144@esc.edu Ford and the New Auto Industry A Case Study by Jose Daniel Arroyo State University of New York School for Graduate Studies Apr
FORD 1 Executive Summary The iconic Ford Motor Company is considered one of the pillars of the automotive industry. Its first vehicle, the Model T, introduced the concept of mass production and automobile affordability to the masses.