To lead the planning, delivery and analysis of integrated advertising and marketing activity to achieve agreed objectives and targets and drive the performance of an expert integrated marketing team, providing outstanding leadership client service, training and support to the organisation.
To provide a facilitative and inclusive management style establishing and maintaining productive, collaborative relations with internal and external stakeholders
To promote a culture of high standards, expectations and continuous improvement that values and empowers staff.
To encourage team members to maximise their potential through continuous learning whilst challenging and dealing with under performance.
To recruit, manage and develop staff within Scope’s HR and operational policies and procedures
To utilise volunteers appropriately within the department and encourage and appreciate staff who support Scope outside of their job role by volunteering in shops, events or services or by other discretionary efforts.
Manage a high performing, integrated marketing team, which plays a proactive part in delivering the External Affairs vision and purpose and ways of working.
Provide an integrated marketing service to promote Scope’s current and prospective products and services.
Lead the team in delivering engaging and effective marketing campaigns using innovative techniques and constantly testing new channels
Lead the team in providing outstanding client service and account management to internal stakeholders including planning, developing, implementing and reporting on advertising and marketing activity to achieve objectives, including target revenue and conversion rates, in collaboration with colleagues in the External Affairs department and other business functions such as Fundraising, Retail and Services
Lead the team in creating, executing and implementing a culture where the opportunities the team offers to support the attainment of objectives and targets are understood and colleagues have the knowledge and training to take advantage of these opportunities.
Lead the team in identifying and building strategic relationships with external stakeholders (including suppliers and partners) to achieve objectives and targets.
Lead the management of relationships with advertising and marketing agencies and suppliers to ensure contracts deliver value for money, targets are met and work is delivered to agreed standards, including the procurement of new suppliers
Lead the development of a planning and analysis approach to enable the continual testing and optimisation of advertising and marketing activity, including comparative analysis, multi-variant and A-B testing across owned, bought and earned channels
Lead the team in owning technical and off-site search engine optimisation practice, conversion funnel and optimisation best practice approaches
Lead the team to identify and brief requirements for enhancements to owned channels to optimise the performance of advertising and marketing activity
Direct the provision of management information and reporting for advertising and marketing activity, including ownership of Google analytics and lead the marketing team in taking responsibility for oversight of all analysis and reporting for the digital and marketing function within External Affairs
Lead the development of a system of monitoring and evaluating the organisation’s offline marketing
Leading the management and effective use of data by the marketing team and digital and marketing unit within External Affairs - including data protection compliance
Leading the team and internal and external stakeholders to work in line with best practice by keeping up-to-date with industry developments and trends
Lead the team in creating, executing and implementing governance practices and processes which support a distributed model of participation.
Lead the team’s advertising and marketing training programmes and the production of training and best practice guides These duties may be added to or deleted from, and may be subject to change.