Voters just started paying attention and media spotlight is intensified---past issues matter little
Garofoli 9/8 Joe is a writer for the San Francisco Chronicle, “Critical time in presidential campaign,” 2012, http://www.sfgate.com/politics/joegarofoli/article/Critical-time-in-presidential-campaign-3850847.php
Americans will choose their next president in less than two months and the raceis a statistical dead heat as it enters the season that matters most:The one where Americanswho are not political geeks start paying attention.¶The race will turn on how voters feel about the economy. Should President Obama be re-elected because it is headed in the right direction - 30 consecutive months of private sector job growth after precipitous losses during the George W. Bush presidency - or should GOP nominee Mitt Romney take the wheel because unemployment has been above 8 percent for more than three years, the longest stretch since the Great Depression?¶ RealClearPolitics.com's average of major polls shows 62 percent of Americans feel the country is headed in the wrong direction.¶ Coming out of a fortnight of back-to-back political party conventions that ended last week, each side has little room for error as the spotlight intensifies - and September is traditionally the cruelest months for gaffes. It was in September 2008 when GOP vice presidential nominee Sarah Palin became a running joke on "Saturday Night Live" after positing that being the governor of Alaska enhanced her foreign policy credentials because her state was so close to Russia.