Quay Kennedy Broadcast Copywriting



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Date07.10.2022
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Grandma\'s Ice Cream
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Quay Kennedy
Broadcast Copywriting
30 second two column script
Grandma’s Home-Style Ice Cream “butterup”

Video
LONG SHOT: A COUPLE WITH THEIR SHOPPING CART IS WALKING THROUGH SECTIONS OF A SUPERMARKET. (:07)

MEDIUM SHOT: WOMEN IS TRYING TO GET A BOTTLE FROM A SOFT DRINKS DISPLAY MAN IS HELPING HER TO DO SO (:05)


EXTREME CLOSE UP: COUPLE IS TOUCHING THEIR HANDS WHILE MOVING THE SHOPPING CART (:04)


MEDIUM CLOSE-UP: COUPLE SPLIT TO DIFFERENT FOOD DISPLAYS. THE WOMAN IS PUSHING THE SHOPPING CART TO THE ICE CREAM SECTION OF THE STORE AND IS PICKING UP THE NEW ICE CREAM FLAVOR BUTTER-UP (:09)


EXTREME CLOSE UP: STOP CAMERA ON GRANDMA’S PICTURE ON THE LABEL, WHO IS WINKING HER EYE (:05)



Audio
SFX: “for a perfect life every couple should remember”

“Together we can do everything”


“Remote controls are for sharing”

“Secretly eating the last ICE CEAM FLAVOR BUTTER-UP may rush the end of an otherwise pleasant relationship”


“Be wise. Grandma’s BUTTER UP ice cream is made with the real cream and does not contain artificial ingredients. BUTTER UP! EAT LIFE!” (:30)



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