Proposal of a marketing strategy


Financial analysis of the company



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Financial analysis of the company


(all information based on Balance-Sheet and Profit-And-Loss-Report provided by the company, all calculation made by the author´s self).
Structure of Assets

 

Row

2004



2005

 

2006

 

Item




Abs.

%

Abs.

%

Abs.

%

























ASSETS TOTAL

1

32 862

100,0%

30 092

100,0%

65 605

100,0%

Fixed Assets

3

1 326

4,0%

1 188

3,9%

980

1,5%

Long-term Intangible Assets

4

53

4,0%

57

4,8%

15

1,5%

Long-term Tangible Assets

13

1 273

96,0%

1 131

95,2%

965

98,5%

Land

14

598

47,0%

0

0,0%

0

0,0%

Buildings

15

473

37,2%

451

39,9%

0

0,0%

Individual Tangible Assets and Their Sets

16

202

15,9%

680

60,1%

965

100,0%

Current Assets

31

31 074

94,6%

28 660

95,2%

63 821

97,3%

Inventory

32

5 671

18,2%

4 094

14,3%

26 185

41,0%

Long-term Outstandings

39

8 985

28,9%

10 669

37,2%

11 531

18,1%

Shortterm Outstandings

48

16 204

52,1%

11 489

40,1%

23 596

37,0%

Shortterm Financial Assets

58

214

0,7%

2 408

8,4%

2 509

3,9%

Other Assets

0

462

1,4%

244

0,8%

804

1,2%


Structure of Liabilities

 

 

 

Till 31. 12.

 

 

 

 

Row

2004

 

2005

 

2006

 

Item




Abs.

%

Abs.

%

Abs.

%

 







 




 




 

LIABILITIES TOTAL

67

32 862

100%

30 092

100%

65 605

100%

Equity

68

1 795

5%

2 250

7%

2 816

4%

Basic Capital

69

134

7%

134

6%

134

5%

Capital Funds

73

0

0%

0

0%

0

0%

Profit Funds

78

999

56%

999

44%

999

35%

Past Years Profit

81

772

43%

662

29%

1 118

40%

Current Year´s Profit(+/-)

84

-110

-6%

455

20%

565

20%

Loan Capital

85

31 067

95%

27 842

93%

30 175

46%

Reserves

86

0

0%

0

0%

0

0%

Long-term Loan Capital

87+104

11 101

36%

3 592

13%

1 886

6%

Shortterm Loan Capital

94+105+106

19 966

64%

24 250

87%

28 289

94%

Other Debts

0

0

0%

0

0%

32 614

50%


Structure of Income and Costs

Analysis of Structure

Row

 

Term

 




2004

2005

2006

a

b

1

2

3

Operational Costs

 

78 516

81 837

95 729

Operational Income

 

70 730

87 647

91 121

Operational Profit

29

-7 786

5 810

-4 608

Financial Costs

 

1 040

301

656

Financial Income

 

839

812

864

Financial Profit

50

-201

511

208

Tax for Ordinary Activity

49

0

1 241

686

Profit for Ordinary Activity

52

-3 625

-234

24

Extra Costs

54

53

149

536

Extra Income

53

3 602

838

1 248

Tax for Extraordinary Activity

55

34

0

171

Extraordinary Profit

58

3 515

689

541

Costs total

 

79 643

83 528

97 778

Income total

 

75 171

89 297

93 233

Profit for Current Term

63

-4 472

5 769

-4 545

Profit before Taxes

61

-76

1 696

-1 422


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