Propaganda Techniques Propaganda

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Propaganda Techniques


Public Opinion

SS.7.C.2.10:Examine the impact of media, individuals, and interest groups on monitoring and influencing government.

SS.7.C.2.11: Analyze media and political communications (bias, symbolism, propaganda).

public opinion is the total of the opinions held concerning a particular issue.

Opnions are shaped by many factors:

Family, friends, teachers, clubs, and information

Mass Media include newspapers, television, radio, films, books, magazines, and other forms of communication that transmit information to large numbers of people

Media are the prime source of information we have about political candidates.

Political advertising is also an important component of modern elections.

Political advertising may not influence people with strong opinions for or against a candidate, but it can be a deciding factor among undecided voters.

Sometimes information is inaccurate or one-sided.

Ideas used to influence people are called propaganda.

There are always many people, groups, and advertisers using propaganda to influence public opinion.

Advertisers use propaganda to urge consumers to buy their products.

Political candidates use propaganda to convince voters to support them.

When a political party tries to win public support, it is using propaganda.

It is simply a technique designed to sway people’s attitudes, opinions, and behavior.

Testimonials Political candidates and advertisers often seek endorsements from famous people. Advertisers know, for instance, that people admire sports heroes. Therefore, they pay famous athletes to say they use and like their products. Advertisers know that if a football hero says he drives a certain automobile, many people will believe the automobile must be good.

Bandwagon People who write propaganda know that if you say something often enough and loud enough, many people will believe it. Example: “Everybody’s doing it! Jump on the bandwagon!”

Name-calling Another propaganda technique is name-calling, or using an unpleasant label or description to harm a person, group, or product. Example: you may hear that some candidate favors “reckless spending” or that another is “opposed to progress.”

This technique uses words that sound good but have little real meaning. Example: “It’s new and improved to be better than ever!”

Plain-folks Appeal During election campaigns, many candidates describe themselves as plain, hardworking citizens. They stress that they understand the problems of average Americans.

Card Stacking This technique uses facts in a way that favors a particular product, idea, or candidate. Newspapers, for example, may give front-page attention to the activities of the candidates they favor.

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