There are always many people, groups, and advertisers using propaganda to influence public opinion.
Advertisers use propaganda to urge consumers to buy their products.
Political candidates use propaganda to convince voters to support them.
When a political party tries to win public support, it is using propaganda.
It is simply a technique designed to sway people’s attitudes, opinions, and behavior.
TestimonialsPolitical candidates and advertisers often seek endorsements from famous people. Advertisers know, for instance, that people admire sports heroes. Therefore, they pay famous athletes to say they use and like their products. Advertisers know that if a football hero says he drives a certain automobile, many people will believe the automobile must be good.
Bandwagon People who write propaganda know that if you say something often enough and loud enough, many people will believe it. Example: “Everybody’s doing it! Jump on the bandwagon!”
Name-callingAnother propaganda technique is name-calling, or using an unpleasant label or description to harm a person, group, or product. Example: you may hear that some candidate favors “reckless spending” or that another is “opposed to progress.”
This technique uses words that sound good but have little real meaning. Example: “It’s new and improved to be better than ever!”
Plain-folks AppealDuring election campaigns, many candidates describe themselves as plain, hardworking citizens. They stress that they understand the problems of average Americans.
Card Stacking This technique uses facts in a way that favors a particular product, idea, or candidate. Newspapers, for example, may give front-page attention to the activities of the candidates they favor.