[Conference table with cookies in center and name cards for attendees]
*Pollster for NBC News and the Wall Street Journal
This focus group was to understand how middle class voters in the American Midwest were processing the Bush and Gore campaigns. Peter Hart of NBC News and the Wall Street Journal hosted the group meeting.
Prior to the meeting you are seeing, the polling staff seeks to get a demographic profile of the community’s voting population. The focus group is designed to mirror that population. In addition, the staff puts together a series of open-ended and closed ended questions for respondents.
View- Part 1 Peter Hart in Missouri
“What is unique about campaign 2000?”
First Survey-- Name, what you do, how important is presidential vote and who is your political hero?
a- How many of you think George W. Bush is charismatic?
Does [Bush] his selection of Dick Cheney tell you anything about [Bush] him? Has it helped you gain an insight?
Four and ½ years from now George Bush has lost re-election. Why?
a. Anything about him we can see now that will cause him to loose?
Give one piece of advise to George W. Bush?
C. Situational Analysis [term not shared with respondents]
Given the following situations-- who would you prefer as President and why?
Potential shut down of the government and major standoff between the President and the Congress over the budget. In that situation whom would you prefer as president, Al Gore or George Bush?
There is a major natural disaster (hurricane, flood, earthquake) and country needs a sense of reassurance and needs organizational skills to mobilize disaster relief. Who would you prefer Al Gore or George Bush?
There is a serve economic downturn and the country is headed into an economic recession (interest rates are going up and unemployment is going up) and need to deal with downturn in the economy. Who will handle it better?
Major international crisis with major foreign power and obviously means the highest levels of government “hot-lining” use (not nuclear threat) but major confrontation and how it is handled will determine what is going to happen from here on. Who do you want to handle, Al Gore or George Bush?
D. The Final Question
In the end, someone wins. Say something about your vote. What is the message you would like to send with your vote? What message are you sending?