Great way to recruit.
Potentially influence public policy.
Energy is expensive. Always trying to develop the most efficient product.
: Why 2004, not 1994.
: So based on social norms changing, you went with different marketing.
I'm a bit defensive about this. Just when we decided to put ribbon around it.
: Other companies.
Walmart. 2006 wrapped themselves around green. Changed their image - got store locations they were having problems with before.
Mostly telling suppliers they had to get greener.
Helped penetrate towns they could not have penetrated before.
David Dell: Big vs entrepreneurial. Small cos have same toolsets?
In terms of gathering in - consumer technologies have equalized a lot of stuff.
You can be anywhere in the world and have all your information there.
Salim: Small have more - large have enterprise security tools.
I have not seen single large co more productive than small.
Went to Google Enterprise - dedicate cage.
Regulatory point of view.
We had to know exactly where our servers were. Where our data is.
It would have hurt Microsoft quite a bit.
Either dedicate cage to us or you don't.
They said - not our approach.
That was it. Remarkable.
Eric: Will the successful business in 20 years look like?
You nailed it before. Focus on learning. Utterly. Lot of experiments.
Very technology based - that will be where action is.
Most great companies will be global
Distinguishing - leverage technology, have right processes.
Virtually collaborate better will win.
Eric: Just for competition sake?
Role of government is to deal with social issues.
Incentivize the good.
: Carbon trading?
I would tax carbon. Politicians don't have the guts to do that.
JG: India tax on coal.
70% comes from servicing what they sell.
GE - global.
Future companies, learning all the time, global, global/local. What is difference between that and academia?
Better, more educated people in academia.
Better products/services in business.
The end goal is a little different.
David A: Always learning - fusion - business toward something more academic.
Best businesses work very closely with academia.
Sasha: Take on financial markets.
So, financial service companies are essential.
Sasha: Quarterly earnings. What we are seeing in reactions to blog posts?
Question is how does being public help?
Relatively inexpensive source of capital.
Gives currency to compensate.
Negatives are enormous. You are exactly right: need to perform quarterly.
Worse post Enron.
Quarterly target is unbelievably expense- things they do that hurt long term are legend.
It takes a gutsy leader - we are not going to do anything different.
If we hit, we hit. If we don't, we don't. We're here for the long term.
That is the right way to run a company.
Sasha: Valuation of digital companies now. Zynga. Facebook?
My thinking - a largely rational, financial market. Uncharacteristically irrational space.
Question with FaceBook - either they figure out how to monetize.
Bill: Making a lot of money. Making a shitload of money.
Twitter may have monetization issue.
When Google was 2 years old, they had not yet invented ability to put ads on.
Put 1 million down, took 4 billion out.
Brad T: Never spent money Kleiner gave them.
Networking - only one place to go.
Very powerful thing.
Sasha: I understand they make money today.
Sasha: Largely irrational.
Brad T: Zynga social games - will be bigger than console gaming - which is a big business.
FaceBook, might be worth $50 or $10 bn. Currently $30.
Having seen what happened to Google, people are taking the chance.
: For awhile, GE was \"financial services\"
They were half. As was
: Losing sight?
Yes. We've said that publicly.
Salim: Theoretical. Over last 10-15 years, cell phones and email. Speed decisions.
Huge productivity. How big those gains are, 24/7 decisions.
Own quick view - I don't think company like GE could perform globally - ability to compete globally.
David Rose: Small companies.
This room - people all multitasking.
Speeded up = not 49 days to 12 days.
Gave Slow Tuesday Night - fortunes made and lost overnight. Hyper speed.
David Dell: 8/10 years ago. Economists said you could not measure productivity gains.
Still don't measure the dumb things not being done.
Resort to revenue per person.
Steve: Hedonistic economics.
Haven't heard that phrase.
Steve: Depends on point of view. Not accurately depicting inflation - TV had certain functionality,
now different. Reduce inflation.
Steve: Fair to do?
If you spent $40,000 for a car in 2009. If you spend $40K for car for BETTER car in 2010, then you've had deflation.
Hard to do, but they make the effort in CPI.
Brad T: Nuclear power increase.
Some people charge - nukes in US tied to weapons. Led to proliferation.
How do we switch.
Concentration of rich Uranium - far greater for weapons than power.
Hard to imagine they were linked.
Brad T: Uranium cycle. Vs other minerals.
Everything I know about nuclear says that can be ramped up quite safely.