Mr Ludlow said with such cheap RTDs it was easy for underage people to access alcohol on a limited budget.
He said most did not have a problem buying it.
"When you see the massive volume and production of RTDs, the liquor industry probably wouldn't admit to it but it is aimed at the younger end of the market. For $10 they can get really drunk and they can afford to do that Friday, Saturday, Sunday."
Mr Ludlow said tax should be increased on alcohol to prevent young people from being able to afford it and help pay for the problems alcohol caused in the community.
"I think we need to look at probably doubling the cost of alcohol ... for the amount that it's cost for the problems in our community."
Mr Ludlow would also like to see alcohol removed from places young people frequented like The Warehouse and supermarkets. He also called for a ban on advertising alcohol.
David Benton, the director of the Hanmer Clinic - a Bay drug rehabilitation centre - agreed cheap booze encouraged binge drinking.
"Anything that caters to the general pattern of binge drinking in New Zealand concerns me," he said. "It's certainly making alcohol readily available at a pretty cheap cost - it's cheaper than a bottle of milk or a can of Coke."
Mr Benton said New Zealand's drinking culture meant it was socially acceptable to drink to excess.
"[The prices are] pandering to a market that wants to buy cheap alcohol and buy a lot of it," he said.
Mr Benton pointed out there was considerable research that showed how alcohol advertising influenced children and young people with positive perceptions of alcohol.
"Alcohol advertising and other marketing is reaching children and teenagers under the age of 18, whether or not this is intended by advertisers or the alcohol industry," he said.
Sergeant Nigel McGlone from Western Bay of Plenty Liquor Licensing Unit said there were issues around the promotion of alcohol that police were looking at.
"I know there are some outfits where you can buy a single one, single beers or single RTDs which to me doesn't really comply with the spirit of the [Liquor Licensing] Act," he said.