Basic concepts related to starting and managing an agriculture enterprise with focus on preparing business plans, analyzed the root cause of a problem arise in the agricultural enterprise.
This module aims to:
1. Familiarization of business planning
2. Validate concepts on agricultural entrepreneurship through interaction with farmers or entrepreneurs.
It is important that you, as students, understand how farmers prepare a business plan and will become a business planner. Set up of an enterprise is not easy. It is a well organize, open and it is well documented. Business plan can be smart to persuade the investor to invest. As you finish this module, you are expected to establish a concrete understanding in planning and managing of an enterprise demands proper assessment of the resources, skills, interest and attitudes of the enterprise by a very promising career option that can prepare a person for a prosperous future and a nation that is progressive and prosperous as well.
Hence, this module will introduce you to an in-depth discussion of the following lessons:
Name: ________________________________ Score ______________ Course/Year/Section _______________________ Date ______________
True or False. Read and analyze the statements below. Write TRUE if you believe that the statement is correct, and FALSE if incorrect.
_______1. A product is defined as anything offered for sale, attention and acquisition
_______2. Price is the amount, usually of money, that is offered or asked for when something is bought or sold
_______3. Promotion, something such as an advertising campaign that is
design endorse a product, cause, or organization
_______8. Marketing mix a mixture of marketing techniques such as pricing, packaging, and advertising used to promote the sale of a product
_______9. Branding refers to the identification of product with manufacturer, the use of advertising, distinctive design, and other means to make consumers associate a specific product with a specific manufacturer
_______10. Promotions also keep regulate the level and timing of demand.