Metmuseum com Evaluation by Patrick McAuliff


The writer does not achieve brevity by condensing phrases into clumps of letters



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The writer does not achieve brevity by condensing phrases into clumps of letters.



Test

1

YES = 1, NO= 0.



Impression

1

YES=1, NO=0.



Example

NA

Comments

NA

The writers leave articles in the text..


The, a, and an help people identify the nouns and noun phrases, distinguishing them from verbs. The articles also make explicit whether you mean this particular item, or just any item like this.

Test

1

YES = 1, NO= 0.



Impression

1

YES=1, NO=0.



Example

NA

Comments

NA

The writers preserve relative pronouns like who, which, that.


These help people see the relationship between the subordinate clause and the main clause.

Test

1

YES = 1, NO= 0.



Impression

1

YES=1, NO=0.



Example

NA

Comments

NA

Nothing stands between the subject and the verb.



Test

0

YES = 1, NO= 0.



Impression

0

YES=1, NO=0.



Example

Sample 4, and 5



Comments

The writing sometimes quick and easily flowing, but sometimes the writing is like walking through mud. My guess is that many different authors worked on the web page.


References


See: Bricklin (1998), Galitz (1985), Horton (1990), Ramey (1989), Waite (1982) in the bibliography at http://www.webwritingthatworks.com/HTres2cbiblio.pdf.pdf

Strategy 6. Repeating categories of information appear in tables.




If the same categories appear over and over, they form columns in a table.


Test

0.

YES = 1, NO= 0.



Impression

0

YES=1, NO=0.



Example

Sample # 2 and 4



Comments

When listing multiple artist and works of art they could use bullets.


If the text seems to be comparing sets A and B, all the components of each set appear in a table.



Test

NA

YES = 1, NO= 0.



Impression

NA

YES=1, NO=0.



Example

NA


Comments

NA

Tables fit within the window.



Test

1

YES = 1, NO= 0.



Impression

1

YES=1, NO=0.



Example

NA


Comments

There were no tables, but pictures could be view with out having to scroll.


References


See: Brusaw, Alred, & Oliu (1997), Horton (1990), Tufte (1983) in the bibliography at http://www.webwritingthatworks.com/HTres2cbiblio.pdf.pdf


Total Score


Assigning a grade to text is always a bit arbitrary. But counting up the points for these sample texts, we reach this diagnosis:

Total Points: 26

Total Possible: 56

Percentage: 46%

Interpretation


90-100%: Excellent brevity.

75-89%: Pretty brief, but occasionally rambling.

60-74%: Could use some trimming.

45-59%: Verbose.

25-44%: Horribly overgrown.

0-24: Grotesque.


Overall Conclusions


The Metropolitan Museum web site is a good site, but with some changes it could be a great site. The writing on the web page is probably the biggest problem. The writing needs to become more precise and to the point. The subjective adverbs and adjectives also need to be cut out of the text. Organization of ideas and links are also important issues.

Major Recommendations


  1. Focus on topic sentences- make them more precise and to the point

  2. Cut out all subjective adverbs and adjectives

  3. When writing list of artist and works of art use bullets or charts

  4. Trim down paragraphs by focusing on one topic a paragraph

  5. Have links to reviews and more information in running paragraphs and not at the bottom of the web page (people may never get that far)




Heuristic Online Text (HOT) Evaluation Instrument © 2002 Jonathan Price


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