Metmuseum com Evaluation by Patrick McAuliff


When the topic is complex, information is broken up into many paragraphs, sections, or pages



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When the topic is complex, information is broken up into many paragraphs, sections, or pages.


Test

0

YES = 1, NO= 0.



Impression

0

YES=1, NO=0.



Example

Sample # 3, 4, and 5



Comments

All information is in one paragraph.


When there are multiple links to related stories the links are pulled out of the regular running text.



Test

0

YES = 1, NO= 0.



Impression

0

YES=1, NO=0.



Example

Sample # 2, 3, 4, and 5



Comments

Used running text links in one paragraph, but did not use them in the other four. The link are usually at the bottom of the page.



All facts and ideas are relevant to the main topic of the paragraph, not extra.


Test

1

YES = 1, NO= 0.



Impression

1

YES=1, NO=0.



Example

NA


Comments

NA

References


See: Bricklin (1998), Horton (1990), Levine (1997), Morkes & Nielsen (1997b), Rajani & Rosenberg (1999), Slatin (1988), Spyridakis (2000) in the bibliography at http://www.webwritingthatworks.com/HTres2cbiblio.pdf.pdf


Strategy 5. Brevity is not carried to the point of ambiguity.



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