Media Literacy and Rhetoric

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Media Literacy and Rhetoric

Corbin Wright

This lesson will introduce students to the concept of rhetoric through its role in our society’s advertising culture and modern media, as well as its history in some of our nation’s most noteworthy speeches and nonfiction. Students will display their understanding in a unique, collaborative assessment that involves the entire student body of the school.


Student familiarization with rhetorical strategies: logos, ethos, pathos

Student ability to identify logos, ethos, and pathos in a wide range of contexts

Student understanding of media culture and its hidden messages


Computer with overhead projector (or transparencies of the advertisements)

Internet connection

Copies of handouts mentioned in “Procedure” section below

Tape recorder

Video camera

Poster board


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