Lecture 9: Programs: Network, Syndicated, Local Learning objectives

Non-Prime-Time Network TV Entertainment

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Non-Prime-Time Network TV Entertainment
Primetime shows are the most popular, but the broadcast networks make more money (as profit) with daytime shows because they sell more commecial minutes and the programming is cheaper to produce. Certain types of programming are associated with certain dayparts (**see exhibit 8.d on page 225). Following are some examples of non-primetime programming.
soap operas telenovelas

game shows home shopping (infommercials)

magazine format talk shows

Network Television Sports Programs
Professional football, basketball, and major league baseball attract the largest audiences by far. Everything else falls off very rapidly in viewership. Some of the most popular shows of the year are the major sporting events such as the Superbowl, the World Series, the NBA playoffs, and the Olympics. Over the years, the networks began losing viewers to sports cable channels. They responded by purchasing major shares of sports cable networks. ABC, for instance, owns ESPN, ESPN2, and ESPNews. During the 90s, the Fox network has outbid the other networks for major sporting events, further eroding the networks' audience share for sports. The tremendous rise in popularity of sports programming has resulted in a number of situations that have drawn many critics who note the negative effects on college sports, the rise in player salaries, TV timeouts, and prevalent sponsorship by beer companies. Following are examples of outlets for sports programming.
ESPN SportsChannel America

Home Team Sports Midwest Sports Channel

CNN/SI Prime Network

PPV Sports Monday Night Football

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