I. Social Influence and Persuasion: Dr. Stone's Definitions
II. Function of persuasion & propaganda in society The 4 ages of persuasion & propaganda:
Function of P&P in Greek society:
Aristotle’s 3 categories of persuasion:
1. Ethos :
2. Logos :
3. Pathos :
Also emphasized the importance of atechnoi:
Quintillion’s 5 necessary skills for persuasion:
Function of P&P in Roman society:
c. Early America:
Faneuil Hall, Quincy Market,
Congress and the House of Representatives
Our form of ______________ is based on the _______________functionof persuasion and propaganda
Our _________________ is based on the __________________ function of persuasion & propaganda
Our _______________________ is based on both (?)
d. The Industrial Age Through the Millennium
1. Fight tyranny:
Carl Hovland (1953): 4 Principles of persuasion
2. Rally the home troops:
Kurt Lewin (1943)
IV: Group discussion vs. lecture about using organ meats
DV: Percent who reported using organ meats in cooking
III. Types of Social influence and persuasion in your life Do government institutions engage in propaganda?
What is the difference between propaganda and education?
Between advertising and propaganda?
Between education, advertising and indoctrination?
Between indoctrination and thought control (brainwashing?)
How do these forms of influence differ?