As the cosmetic segment majorly focuses on skin beauty, thus these products are designed as per various skin types. For the same a bill has been passed called, “PERSONAL CARE PRODUCT SAFETY ACT”, that allows FDA to ensure product safety.
Also many brands in this segment does import and export of ingredients, so they has to follow various political norms for the same.
Like various sectors, cosmetics too faced economic recessions. It even survived the great recessions of 2008. Although after that customers became more price sensitive, and too particular with respect to their choices.
Due to this the cosmetics got affected majorly as customers now prefer to buy only those products that they actually need.
Various lakme shows had given the image that it deals with various social issues. They work on various fashion weeks where the outfits displays the social issues.
This made the brand liberal & social, also modern & classy.
Lakme is the category leader, by which it needs R&D. Every day new fashion comes in trend and Lakme through grasping various technologies follows it continuously. In order to maintain its leadership Lakme introduced Radiance range.
The technology infuses with the skin cells and protects the skin from harm like tanning, acne etc. Lakme understands the amount of research which is required by it being the industry leader.
Lakme following the trend, continues the idea of “GO GREEN”. Their packaging is becoming increasingly eco-friendly. But there is still heavy issue with usage of plastics in cosmetics and skin care segments.
The FEDERAL FOOD,DRUG & COSMETIC ACT(FD&C ACT) and THE FAIR PACKAGING AND LABELING ACT(FPLA) are laws that must be followed by beauty and cosmetics industry.
The FD&C focuses on the ingredients used, whereas FPLA ensures misinformation on the branded products. If there are issues the product must be recalled and corrected.
Additionally, if ingredients are correct as per the guideline, they can be banned for the customer’s sake and safety.
M.A.C : MAC Strobe Cream is a brightening moisturiser/primer, which helps to brighten the skin and removes any sign of dullness.
L’Oreal: Loreal Fairness cream reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types.
Maybelline: cream combines skincare and makeup to perfect skin in 1 simple step and provides sheer coverage with the added benefit of SPF to protect you
Covergirl: This lightweight CC Cream for deep skin tones provides a flawless, natural look while caring for your skin. Its unique hydrating ingredients leave skin feeling moisturized, but it's oil free, so no greasy after feel.
Foundation: Foundation is a liquid or powder makeup applied to the face to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone.
Compact : A compact is a cosmetic product conatining a mirror, pressed or loose face powder with a gauze sifter and a powder puff.