Rückfragen / Enquiries: Dario Braschi Datum / Date: 20.06.2005
Telefon / Phone: (0039 02) 932 09830 E-Mail: firstname.lastname@example.org
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Bilder / Photographs: 5 Seiten / Pages: 3
74 Karat at Artigraf in Florence
Noble prints for fashion, art and culture
Florence is renowned the world over as a city of fashion, art and culture. It is the city of Boccaccio, Dante, Petrarca, Michelangelo and many other famous artists, and still today cultivates the sprit and flair of the old masters. Leading fashion designers, such as Ferragamo, Gucci, Valentino and Ungaro, have chosen Florence as their exclusive headquarters.
It is thus no surprise, that Florence has also attracted specialist printers able to serve such a clientele with products meeting the ultimate demands placed on design and quality. One such company is Artigraf in the Via C. Cattaneo, where a computer-to-press 74 Karat with integrated coating unit has been in operation since February 2005. Two further installations, at Grafiche Gelli in Florence in summer 2003 and at Italpaghe in Viareggio in 2004, underline the popularity of the 74 Karat press in Tuscany.
Inline finishing of the printed products is one of the most frequent wishes expressed by customers. In this respect, the capabilities of the 74 Karat have given a further boost to the imaginativeness and creativity of the users. At Artigraf, for example, the product range covers not only art papers of the most varied qualities and grammages, but also diverse cards, boards and even plastic substrates, with which it is planned to open up new market niches in the future.
Facciamo di tutto
“We do it all” and “We do it better” are the slogans at Artigraf. A look at the company's list of reference products proves the validity of these claims. Founded in 1966, the company worked above all for the famous Tuscan furniture craftsmen through to the mid-1970s. Later, the focus shifted to the great names of the fashion branch, such as Ferragamo, Gucci and Valentino. The ‘Luxor of Egypt’ presentation for star designer Stefano Ricci and the ‘bibles’ for Gucci, Prada and Ferragamo, with their design guidelines for collections and the decoration of their worldwide branches, are outstanding examples.
President Marcello Martini, who runs the company with joint proprietors Mino Gori and Bruno Greinschgl and production manager Andrea Baldacchi explains: “We have defined quality and flexibility as our absolute priorities, and have set ourselves the objective of discovering and occupying market niches. We print a lot of ‘crazy’ products, and aim to translate customer curiosity into decisions to explore new avenues with us. Successfully, it seems, because our customers are not only local, but in the meantime from all over Italy.”
Playing with colours and materials
Marcello Martini attributes the success to the convincing concept of the 74 Karat press: “After a 40-year love affair with a different manufacturer, we felt it was time to try something new. And KBA was the only manufacturer able to offer us a press like the 74 Karat. The
KBA-Italia sales manager for Tuscany, Silvano D’Alessandri, showed us the 74 Karat at the KBA pre-drupa event in Germany. We quickly recognised the performance potential of such a waterless press and made our decision almost immediately. Today's market demands finishing of the printed products, and the integrated coating unit on the press meets this requirement perfectly.”
“We print many short- to medium-run jobs between 500 and 10,000 copies. That calls for imagination and a commitment to class rather than mass,” says Marcello Martini in analysing the market situation. “We play with colours and the materials used. A variety of matt and glossy coated and uncoated papers between 80 and 300 g/m² is supplemented by special art papers, such as pearlescent, Fedrigoni and Antalis papers, and a number of card qualities. In the future, we will also be looking at printing on plastic materials, and we are certain that KBA will also prove to be a competent partner during this initial experimental phase.”
3D products on plastic “The first tests with plastic on the 74 Karat were very promising and showed that we had taken the right path. The 74 Karat is simple to handle, flexible in use and unrivalled when it comes to quality. It is expected to take over 30% of our paper and card production, of which some 40 to 50% will be coated. And naturally our new market work on plastics. 3D images created with the software from Human Eyes will soon be reality.”
Artigraf in Florence is known for its exclusive products – many of which are still hand-made
Artigraf president Marcello Martini, Silvano D’Alessandri, Falk Sparbert (both KBA-Italia) and Artigraf production manager Andrea Baldacchi with the new 74 Karat. The mountain bike was one of the top prizes in a lottery to mark the 10th anniversary of KBA-Italia
The first tests with plastics on the 74 Karat were very promising