Jeeyeon “Jeannie” Hahm, Ph. D., Chia



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Jeeyeon “Jeannie” Hahm, Ph.D., CHIA

Assistant Professor

Department of Tourism, Events, and Attractions

Rosen College of Hospitality Management

University of Central Florida

9907 Universal Blvd.

Orlando, FL 32819

E-mail. Jeeyeon.Hahm@ucf.edu (work), jeannie_hahm@yahoo.com (personal)



EDUCATION
Doctor of Philosophy, Hospitality Education 2012

Rosen College of Hospitality Management, University of Central Florida, Orlando, Fl



Dissertation: The influence of an annual meeting on the sense of community of association members, their satisfaction, and future intentions

Committee: Dr. D. Breiter (Chair), Dr. Y. Wang, Dr. J. Fjelstul, Dr. D. Boote, and Dr. K. Severt,
Master of Science, Hospitality and Tourism Management 2004

Rosen College of Hospitality Management, University of Central Florida, Orlando, Fl



Thesis: Assessing the impact of movies upon an individual’s image formation concerning a given destination

Committee: Dr. R. Upchurch (Chair), Dr. Y. Wang, Dr. A. Milman, and Dr. N. Underberg
Bachelor of Arts, Social Work 1997

Seoul Women’s University, Seoul, South Korea


ACADEMIC WORK EXPERIENCE

Assistant Professor 2015-Current

University of Central Florida

Department of Tourism, Events, and Attractions, Rosen College of Hospitality Management


Courses Taught:

  • HFT 3798 Fairs and Festivals (face to face mode)

  • HFT 3523 Event Sales (mixed mode)

  • HFT 2750 Event Industry (face to face mode)


Assistant Professor 2013 – 2015

The University of Alabama, Tuscaloosa, AL

Department of Human Nutrition and Hospitality Management

College of Human Environmental Sciences

Courses Taught:



  • RHM 321 Tourism & Hospitality Industry (face to face)

  • RHM 370 Event Marketing (face to face)


Visiting Instructor 2012 – 2013

University of Central Florida, Orlando, FL

Department of Tourism, Events, and Attractions, Rosen College of Hospitality Management

Courses Taught:


  • HFT 4754 Exhibit and Trade Show Operations (fully online)

  • HFT 3700 Tourism Management (face to face and mixed mode)

  • HFT 3523 Event Sales (face to face and mixed mode)

  • HFT 2750 Event Industry (face to face)


Graduate Teaching Associate and Adjunct Instructor 2005 – 2012

University of Central Florida, Orlando, FL

Rosen College of Hospitality Management


Courses Taught:

  • HFT 3700 Tourism Management (face to face)

  • HFT 2750 Event Industry (face to face)

  • HFT 1000 Introduction to Hospitality and Tourism (face to face)


Lecturer 2009

Disney International Scholars Program

Rosen College of Hospitality Management, Orlando, FL




  • Taught Guest Services Management (face to face)


Graduate Teaching Associate and Adjunct Instructor 2005 - 2012

University of Central Florida, Rosen College of Hospitality Management, Orlando, FL


Courses Taught:

  • HFT 3700 Tourism Management (face to face)

  • HFT 2750 Event Industry (face to face)

  • HFT 1000 Introduction to Hospitality and Tourism Management (face to face)


Graduate Research Assistant 2003 - 2004 and 2009 - 2010

University of Central Florida, Rosen College of Hospitality Management, Orlando, FL


Researcher 2010

The American Occupational Therapy Association (AOTA), Inc. and Rosen College collaboration


Researcher 2006

Professional Convention Management Association (PCMA) and Rosen College collaboration



RESEARCH INTERESTS


  • Sense of community of event attendees

  • Meeting attendee behavior (meeting participation decision-making process)

  • Meeting destination selection

  • Impact of media on tourism and destination image (Film-induced tourism)

  • Destination marketing

  • Destination image

  • Consumer behavior in tourism (destination selection and travel decision-making process)


RESEARCH CONTRIBUTIONS
REFEREED JOURNAL PUBLICATIONS
7. Tasci, A.D.A., Hahm, J., & Breiter, D. (under 1st review). Sports travelers and non-sports
travelers are different in sociodemographics, psychographics, and behavior.
6. Hahm, J., Breiter, D., Severt, K., Wang, Y., & Fjelstul, J. (2016). The relationship between

sense of community and satisfaction on future intentions to attend an association’s annual


meeting. Tourism Management, 52, 151-160 [SSCI Journal].
5. Gregory, A., Severt, D. E., & Hahm, J. (2015). An attribute approach and the
subsequent satisfaction, value, and loyalty of service delivery in private residence clubs.
Journal of Hospitality Marketing & Management.
4. Hahm, J. & Wang, Y. (2011). Film-tourism as a tool for destination marketing: Is it worth the

efforts? Journal of Travel & Tourism Marketing, 28(2), 165-179 [SSCI Journal].


3. Upchurch, R. S., DiPietro, R. B., Curtis, C., & Hahm, J. (2010). Research note:
Organizational commitment in the restaurant industry. Journal of Foodservice Business
Research, 13
(2), 127-143.
2. Hahm, J., Upchurch, R. S., & Wang, Y. (2008). Millenial students, movies, and tourism.

Tourism Analysis, 13(2), 189-204.
1. Hahm, J., Lasten, E., & Upchurch, R. (2007). State of the timeshare industry in Aruba: A call

for research. Journal of Retail & Leisure Property, 6(3), 221-229.


REFEREED CONFERENCE PROCEEDINGS
18. Wiitala, J. & Hahm, J. (2016). Crisis expansion: How perceived image affects
opportunities for tourism in Egypt. Proceedings of the 21st Annual Graduate Education &
Graduate Student Research Conference in Hospitality & Tourism, Philadelphia,
Pennsylvania.
17. Hahm, J. & Severt, K. (2015). The image of Alabama as a tourism destination and the
importance of destination marketing
. Proceedings of the 2015 Annual ICHRIE Summer

Conference, Orlando, Florida.


16. Severt, K., Fjelstul, J., & Hahm, J. (2015). Evaluating RV campground attributes using importance-performance analysis. Proceedings of the Southeast CHRIE Spring 2015

Conference, Tuscaloosa, Alabama.


15. Hahm, J. & Severt, K. (2014). The familiarity and image of a tourism destination and its
impact on intention to visit: The case of Alabama
. Proceedings of the International
CHRIE 2014 Conference, San Diego, California.
14. Severt, K. & Hahm, J. (2014). The use of technology in off-site business meetings and
incentive travel: Challenges facing hotels from the hotels’ perspective
. Proceedings
of the Spring 2014 Southeast CHRIE, Atlanta, Georgia.
13. Hahm, J., Ro, H., & Olson, E. (2013). Sense of community, collective self-esteem, and
behavioral intentions of the LGBT market
. Proceedings of the 2nd World

Research Summit for Tourism and Hospitality: Crossing the Bridge, Orlando, Florida.


12. Severt, K., Fjelstul, J., Breiter, D., & Hahm, J. (2013). The differences in organizational
commitment, materialism, and life values between Gen Y and future meeting
professionals
. Proceedings of the Southeast CHRIE Fall 2013 Meeting, Brevard, North
Carolina.
11. Hahm, J., Breiter, D., Wang, Y., & Severt, K. (2013). Sense of community as a predictor of

satisfaction and future intentions to attend an annual conference. Proceedings of the International CHRIE 2013 Conference, St. Louis, Missouri.
10. Hahm, J. & Breiter, D. (2012). The influence of an annual meeting on association members’

sense of community and future intentions. Proceedings of the International CHRIE 2012 Conference, Providence, Rhode Island.
9. Hahm, J. (2012). Building a sense of community through annual meeting and the influence on

future intentions. Proceedings of the 2012 Graduate Research Forum, Orlando, Florida
8. Hahm, J., Severt, K., & Breiter, D. (2011). Motivations and experiences of first-time

and repeat conference attendees. Proceedings of the 2011 Annual ISTTE Conference, Miami, Florida.
7. Hahm, J., Li, X., & Milman, A. (2011). The image of Orlando as a tourist destination: A

reflection through postcards. Proceedings of the 16th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas.
6. Hahm, J., Wang, Y., & Lee, S. (2010). The impact of a film on destination image and travel

intentions: A multivariate repeated measure analysis. Proceedings of the International CHRIE 2010 Conference, San Juan, Puerto Rico.
5. Hahm, J. & Breiter, D. (2010). Examining the Tourism Area Life Cycle model: The case

of a convention destination. Proceedings of the 15th Annual Graduate Student Research Conference in Hospitality and Tourism, Chantilly, Virginia.
4. Hahm, J. & Wang, Y. (2010). Exploring the impact of a film on destination image and travel

intentions. Proceedings of the 15th Annual Graduate Student Research Conference in Hospitality and Tourism, Chantilly, Virginia.
3. Gregory, A., Hahm, J., & Severt, D. E. (2009). Service delivery in private residence clubs: A

study based on product attributes as varied by location with one brand. Proceedings of the International CHRIE 2009 Conference, San Francisco, California.
2. Hahm, J. & Breiter, D. (2009). International participation at association meetings and

Conventions. Proceedings of the International Conference on Festivals & Events Research (ICFER), Orlando, Florida.
1. Hahm, J., Upchurch, R., Wang, Y., Milman, A., & Underberg, N. (2005). Assessing the
impact of movies upon an individual’s image formation concerning a given destination.

Proceedings of the 10th Annual Graduate Student Research Conference in Hospitality and
Tourism, Myrtle Beach, South Carolina.
OTHER PUBLICATIONS
Hahm, J. (2014). From a secretary to becoming an Assistant Professor. In Daeil Foreign

Language High School Alumi Association (Eds.). Path: Advice from 38 alumni mentors



about their turning points in life in the process of finding their current profession (pp. 59

-73). Seoul, Korea: Thinking Lab. – Best Seller in Teen & Young Adults category for

several weeks.
Breiter, D. & Hahm, J. (2006). International participation at association meetings and

conventions, PCMA Industry Issues Committee Report, Professional Convention Management Association [White Paper]. Available: http://www.pcma.org/Resources/Research/PCMA-Studies-and-White-Papers.htm


RESEARCH IN PROGRESS
Tasci, A.D.A, Hahm, J., & Breiter, D. Comparing sports travelers’ and non-sports travelers on
consumer-based brand equity of a destination product.
Tasci, A.D.A, Hahm, J., & Breiter, D. Investigating the relationships between mega event image,
destination image and country-of-origin image
Hahm, J., Ro, H., & Olson, E. Sense of belonging and behavioral intentions to an LGBT event
and destination.
Hahm, J. The image of Alabama as a tourism destination and the importance of destination
marketing.
Hahm, J., Li, X., & Milman, A. The image of Orlando as reflected through postcards.
RESEARCH PRESENTATIONS
18. Wiitala, J. & Hahm, J. (2016). “Crisis expansion: How perceived image affects
opportunities for tourism in Egypt.” The 21st Annual Graduate Education &
Graduate Student Research Conference in Hospitality & Tourism, Philadelphia,
Pennsylvania, January 7 – 9, 2016.
17. Hahm, J. & Severt, K. (2015). “The image of Alabama as a tourism destination and the
importance of destination marketing.” 2015 Annual ICHRIE Summer Conference,

Orlando, Florida, July 29 – 31, 2015.


16. Severt, K., Fjelstul, J., & Hahm, J. (2015). “Evaluating RV campground attributes using importance-performance analysis.” Southeast CHRIE Spring 2015 Conference,

Tuscaloosa, Alabama, March 26 – 27, 2015.


15. Hahm, J. & Severt, K. (2014). “The familiarity and image of a tourism destination and its
impact on intention to visit: The case of Alabama”. 2014 Annual ICHRIE Summer
Conference, San Diego, California, July 30 – August 1, 2014.
14. Severt, K. & Hahm, J. (2014). “The use of technology in off-site business meetings and
incentive travel: Challenges facing hotels from the hotels’ perspective.” Spring 2014
Southeast CHRIE, Atlanta, Georgia, February 21, 2014.
13. Hahm, J., Ro, H., & Olson, E. (2013).Sense of community, collective self-esteem,
and behavioral intentions of the LGBT market.” 2nd World Research Summit for Tourism
and Hospitality: Crossing the Bridge, Orlando, Florida, December 15-17, 2013.
12. Severt, K., Fjelstul, J., Breiter, D., & Hahm, J. (2013). “The differences in organizational
commitment, materialism, and life values between Gen Y and future meeting
professionals.” Southeast CHRIE Fall 2013 Meeting, Brevard, North Carolina,
September 26-28, 2013.
11. Hahm, J., Breiter, D., Wang, Y., & Severt, K. (2013).Sense of community as a predictor of

satisfaction and future intentions to attend an annual conference.” International CHRIE 2013 Conference, St. Louis, Missouri, July 24-27, 2013.


10. Hahm, J. & Breiter, D. (2012). “The influence of an annual meeting on association

members’ sense of community and future intentions.” International CHRIE 2012 Conference, Providence, Rhode Island, August, 1-4, 2012.


9. Hahm, J. & Breiter, D. (2012). “Building a sense of community through annual

meetings and the influence on future intentions.” The Ninth Annual Graduate Research Forum, University of Central Florida, Orlando, Florida, April 3, 2012.


8. Hahm, J., Severt, K., & Breiter, D. (2011). “Motivations and experiences of first-time and

repeat conference attendees.” 2011 Annual ISTTE Conference, Miami, Florida, October 20-22, 2011.


7. Hahm, J., Li, X., & Milman, A. (2011). “The image of Orlando as a tourist destination: A

reflection through postcards”. 16th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, January 6-8, 2011.


6. Hahm, J., Wang, Y., & Lee, S. (2010). “The impact of a film on destination image and travel

intentions: A multivariate repeated measure analysis”. International CHRIE 2010 Conference, San Juan, Puerto Rico, July 28-31, 2010.


5. Hahm, J. & Wang, Y. (2010). “Exploring the impact of a film on destination image and travel

intentions”. 15th Annual Graduate Student Research Conference in Hospitality and Tourism, Chantilly, Virginia, January 7-9, 2010.


4. Hahm, J. & Breiter, D. (2010). “Examining the Tourism Area Life Cycle model: The
case of a convention destination”. 15th Annual Graduate Student Research
Conference in Hospitality and Tourism, Chantilly, Virginia, January 7-9, 2010.
3. Gregory, A., Hahm, J., & Severt, D. E. (2009). “Service delivery in private residence clubs: A

study based on product attributes as varied by location with one brand”. International CHRIE 2009 Conference. San Francisco, California, July 29- August 1, 2009.


2. Hahm, J. & Breiter, D. (2009). “International participation at association meetings and

conventions”. International Conference on Festivals & Events Research (ICFER), Orlando, Florida, January 18-21, 2009.


1. Hahm, J., Upchurch, R., Wang, Y., Milman, A., & Underberg, N. (2005). “Assessing the impact of movies upon an individual’s image formation concerning a given destination”. 10th Annual Hospitality and Tourism Graduate Student Education and Research Conference, Myrtle Beach, South Carolina, January 5-7, 2005.
RESEARCH FUNDING
Investigating the relationships between mega event image, destination image and country-of-origin image. (2015-2016). A research proposal submitted to the Rosen College Research Grants. University of Central Florida. US$2,500.00 (funded).
The familiarity and image of Alabama as a tourism destination and its impact on intention to visit (2014-2015). A research proposal submitted to Mary A. Crenshaw Grant, College of Human Environmental Sciences, The University of Alabama. US$2,000.00 (funded).
The sense of community of association members and its influence at an annual meeting (2011). A research proposal submitted to Professional Convention Management Association (PCMA). US$22,644.00 (not funded).
HONORS AND AWARDS


  • Best Poster in Category, Ninth Annual Graduate Research Forum, University of Central Florida, April 3, 2012 (US$ 800 and plaque)
  • Harris and Trisha Rosen Graduate Scholarship, University of Central Florida, 2003 (US$ 2,500)


  • The Order of Pegasus (Nominated), University of Central Florida, 2003

  • Academic Scholarship, Seoul Women’s University, 1993


FELLOWSHIPS


  • Graduate Travel Fellowship, University of Central Florida, 2009, 2011, and 2012

  • Provost’s Graduate Fellowship, University of Central Florida, 2005-2006 (US$10,000)



OTHER PROFESSIONAL EXPERIENCE
Front Office Associate 2005

Marriott Cypress Harbour, Marriott Vacation Club International, Orlando, FL


Cendant Apprentice 2005

Cendant Corporation, Parsippany, NJ

2005 International Business Conferences of Coldwell Banker, ERA, and Century 21

Gaylord Palms Resort and Convention Center, Orlando, Florida


Intern 2003

DoubleTree Guest Suites in the Walt Disney World Resort, Orlando, FL


Assistant to Project Manager and Senior Executive from Hill International, Inc., Marlton, NJ

Tong Yang Hotels & Resorts, Seoul, South Korea 1997 - 1998

$250,000,000 Shangri-La Hotel/Tong Yang Office Building Project
Lifelong Learning Professional Practice 1995 - 1996

Korea Youth Association, Seoul, South Korea, 1995-1996


SERVICE TO THE DEPARTMENT AND COLLEGE
Committee Member, Dissertation of Michelle Holm, PhD candidate, Rosen College of Hospitality Management, UCF 2015 – current

Graduate Faculty, Rosen College of Hospitality Management, UCF 2015 – current

Graduate Policy & Curriculum Committee, Rosen College of Hospitality Management, UCF

2015-current

Awards Committee, Rosen College of Hospitality Management, UCF 2015-current

Faculty Search Committee, Department of Human Nutrition & Hospitality Management, UA 2013-2015

Associate Member, Graduate Faculty, College of Human Environmental Sciences, UA 2013-2015

Member, Research Committee, College of Human Environmental Sciences, UA 2013-2015

Member, Summit Scientific Committee, World Research Summit for Tourism and Hospitality 2013-current

Volunteer Speaker, Rosen College Parent Student Visitation Day Classroom Experience, UCF 2012

Member, Event Management Degree Advisory Board, UCF 2015 – current & 2012-2013

Member, Faculty Assembly, UCF 2015 – current & 2012-2013



MANUSCRIPT REVIEWER
International Academic Journals:
Tourism Management, 2011 – current

International Journal of Tourism Research, 2012 – current

Journal of Destination Marketing & Management, 2012 – current

Tourism Review, 2013-current

Hospitality Review, 2013-current

International Journal of Hospitality Management, 2014 – current

Journal of Hospitality and Tourism Technology, 2014 – current

International Journal of Contemporary Hospitality Management, 2015 – current


International and Regional Conferences:
APTA 2015 International Conference

Southeast CHRIE Spring Meeting 2015

Southeast CHRIE Fall Meeting 2014

World Research Summit for Tourism and Hospitality, 2013 – current

Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, 2013 – current

The Korea America Hospitality & Tourism Educators Association (KAHTEA) 2011 Conference


PROFESSIONAL QUALIFICATIONS AND CERTIFICATES
Certified Hotel Industry Analytics (CHIA), Educational Institute Certification Commission, 2014

Online Course Development Certification, IDL 6543, University of Central Florida, 2013

Certificate of Conversational Spanish, Valencia Community College, 2001

Certificate of Intensive English Program, University of Missouri-Columbia, 1999

Certified Social Worker, South Korea, 1997

Certified Lifelong Learning Professional, South Korea, 1997

Certificate of Center for English Language and Orientation Program, Boston University, 1996

PROFESSIONAL/ORGANIZATIONAL AFFILIATIONS:
Member, International Council on Hotel, Restaurant, and Institutional Education (CHRIE)

Member, Travel and Tourism Research Association (TTRA)

Member, Professional Convention Management Association (PCMA)

Member, UCF Alumni Association, University of Central Florida

Member, Seoul Women’s University Alumni Association

Member, Daeil Foreign Language High School Alumni Association


OTHER COMMUNITY SERVICE
Nowun Social Welfare Center, Seoul, South Korea 1995

Shin-Ock Neuropsychiatry, Seoul, South Korea 1994

Famine 24 Camp, Seoul, South Korea 1993

Southern Welfare Center for the Disabled, Seoul, South Korea 1993



The 13th National Sports Games for the Disabled, Seoul, South Korea 1993


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