The purpose of the master thesis is to clarify and identify the sociocultural role of the Hollywood movie. Is it purely an entertainment commodity or does the constant stream of text stemming from an ideological, cultural and production hegemony have a deeper effect on cultures and individuals that are not otherwise part of Hollywood culture. The concept of American cultural imperialism is already well established but this thesis will look at films and to what extent they have the possibility to effect individuals and cultures. The fact that most other film industries pale in the comparison with Hollywood when thinking about production capability and rate of distribution means that the Hollywood film, both in content and form, is the dominant force in the marketplace and the cultural fields. The time we live in is a mediated age and it is important to have realistic conception of the consequences of the high media concentration. Therefore the question of this thesis is:
What are the social and cultural effects of the Hollywood film on a personal and structural level?
How do the social and cultural effects of Hollywood films manifest themselves in society?
In order to answer this I will analyse the Die Hard films as they stand as one of the clearest examples of the Hollywood export of entertainment content. I will approach the films from two angles. First I will look at them as part of an ideological structure and secondly I will investigate the effects films have on an individual level. This will be done by using a cognitive approach. The approach is used in order to see if the effects that film viewing has can transpose themselves to a structural level. Finally I will discuss the results of my findings and draw a conclusion that will provide the answer to the posed questions. Most film studies focus on either ideology or cognition, but I will use both in order to establish the tangible effects of Hollywood films.