Introduction 2
The History of Hollywood 3
The beginning of film 3
The beginning of film in America 4
The studio system 6
Film during WWII 8
Hollywood after the war 9
Hollywood of the late 20th century 12
Global Hollywood 15
The context of Global Hollywood 16
Marketing 18
Audiences 20
The concept of Global Hollywood 22
Ideology 25
Ideological state apparatus 26
Application of psychology 28
Althusser on art 29
Ideology in postmodern societies 30
The role of film 31
The ideological subject 32
Cognition and Emotion – Film from a personal perspective 33
PECMA flow 37
Genre System 41
Simulation and Emotion 44
Analysis – Die Hard 47
Plotstructure 48
John McClane – The Icon 50
Enemies 52
Justice 54
Emotional impact 58
Conclusion 62
Bibliography 63
Books: 63
Films: 64
Webpages: 64
Jstore: 64
In order to answer this I will analyse the Die Hard films as they stand as one of the clearest examples of the Hollywood export of entertainment content. I will approach the films from two angles. First I will look at them as part of an ideological structure and secondly I will investigate the effects films have on an individual level. This will be done by using a cognitive approach. The approach is used in order to see if the effects that film viewing has can transpose themselves to a structural level. Finally I will discuss the results of my findings and draw a conclusion that will provide the answer to the posed questions. Most film studies focus on either ideology or cognition, but I will use both in order to establish the tangible effects of Hollywood films.