Intrapreneurship and Its roots

John Naisbitt and Patricia Aburdene

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John Naisbitt and Patricia Aburdene - cited intrapreneurship as a way for established businesses to find new markets and new products in their book Re-Inventing the Corporation.

  • Steve Jobs also described the development of the Macintosh computer as an intrapreneurial venture within Apple.

  • In 1990, the concept was established enough that Rosabeth Moss Kanter of the Harvard Business School discussed the need for intrapreneurial development as a key factor in ensuring the survival of the company in her book When Giants Learn to Dance.


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