)
Figure 2:
A
n image showing the ecological knowledge of Aboriginal peoples.
(Information About Australian Holidays & Travel. Tourism-Australia, 2010. Web. 20 June 2010. )
Figure 3:

A snapshot from a TV advertisement. A little Aboriginal angel arrives to a metropolis to save the hectic life of a female manager. He invites her to “ancient” Australia where she finds spirituality and peace.
(Baz Luhrmann. Come Walkabout. 2009. Youtube. Youtube LLC, 2010. Web. 20 June 2010. )
Figure 4:
A
boriginal children fishing.
(Tourism NT Corporate Site, Northern Territory Government, 2009. Web. 23. June 2010. )
Abstract (in English)
The thesis deals with Indigenous tourism in Australia and attempts to analyze both the positive and negative effects it has on Aboriginal communities. The non-Aboriginal tourists – both international and domestic – are fascinated by Aboriginal cultures and sites of Aboriginal heritage and religious significance. They travel to visit Aboriginal communities from various reasons and are influenced by wide range of factors such as advertising, marketing, psychological needs for self-actualization, quest for spirituality, etc. In the thesis, motivations of tourists, their expectations about Indigenous tourist experience, marketing and promotional strategies of Aboriginal tourist venues, and the search for “authentic” Aboriginality will be discussed. These are often based on stereotypical preconceptions about Aboriginal peoples (e.g. that Aboriginal peoples are primitive savages). All of these influence both tourists and Aboriginal host communities in many ways that will be described.
The aim of the thesis is to show both positives and negatives that the participation in Indigenous tourism introduces to Aboriginal communities, and to prove that Indigenous tourism can serve as a tool for the revival and re-creation of Aboriginal cultures and identities, as well as the means to international understanding and reconciliation between Aboriginal and non-Aboriginal Australians.
Abstract (česky)
Tato práce se zabývá turistikou v Austrálii, která je zaměřena na poznávání původních Aboriginských kultur kontinentu. Zkoumá přístup jak zahraničních, tak domácích turistů k Aboriginským komunitám. Ten je ovlivněn celou řadou faktorů, jako jsou například marketing a reklama, motivace a očekávání turistů, přístup k umění a jeho autentičnosti, či míra respektu k Aboriginské historii a společnosti.
Cílem práce je nejen analyzovat pozitiva a negativa jež turistika přináší Aboriginským komunitám, ale také dokázat, že turistika může sloužit jako nástroj k porozumění, respektu a vyrovnání se s koloniální minulostí, ač mnozí tvrdí, že turistika původní kultury a jejich tradice naopak ničí. Je pravdou, že v mnohých aspektech není interakce mezi turisty a Aboriginci harmonická. Turisté na Aborigince často pohlíží jako na jakousi raritu – primitivní kmeny jež nebyly schopny adaptovat se a začlenit do moderního světa. Tyto stereotypní představy také velmi často převládají v reklamách a spotech cestovních agentur.
Ovšem na druhou stranu je také nezpochybnitelné, že právě prostřednictvím turistů se informace o Aboriginských kulturách, společnostech, umění i socioekonomické situaci šíří kolem celého světa. Debaty o těchto tématech výrazně napomáhají Aborigincům vyrovnat se s následky koloniálního režimu a ostatním Australanům přijmout Aborigince za spoluobčany jim rovné.
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