In Company Upper-intermediate Second Edition Answer Key: Unit 10

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In Company Upper-intermediate - Second Edition Answer Key: Unit 10

Taking decisions

page 73

Ex 5
1 c 2 b 3 a 4 b 5 b 6 b 7 c 8 a

Page 74
Ex 6
a You’ve a good chance.

h There’s a fair chance.

e You’re in with a chance.

c There’s a 50-50 chance.

i There’s an outside chance.

d Your chances are slim.

f The chances are remote.

j It’s a million-to-one chance.

b You don’t stand a chance.

g You’ve blown your chances.

k You haven’t got a cat in hell’s chance.
Ex 7
a Don’t even think about jumping from a moving vehicle.

b Resist the temptation to run from a mountain lion.

c Put any ideas of playing dead out of your mind.

d Your best bet is to shout and flap your coat at the animal.

e Do not in any circumstances try to stand up on the ice.

f Take care to land on your back to avoid breaking it.

g There’s not much point trying to force the door open.

h Forget about trapping air inside a sinking car.

i By far the most sensible thing to do is to open the car window.

j Just grabbing on to the nearest person with a parachute is not a smart move.

k It’s a common mistake to think the shark’s nose is the best area to target.

l You’d do much better to strike at the eyes or gills.

m Make sure that the nose of the plane is six inches below the horizon.

n It’s a good idea to brake as soon as you’ve gained control of the steering
Ex 1
A quick agreement may not be the right decision.
Ex 2

a There’s a backlog of orders.

b C (Per)


a He objects to closing down the production plant in North Africa.

b local people losing their jobs


a neither Simon’s nor Matt’s

b yes
Ex 3
a Look, time is short [we’re running out of time]. So let’s put our heads together [pool our ideas] and see what we can come up with [suggest].

b OK, we’ve weighed up the various pros and cons[advantages and disadvantages]. Now it’s time to reach [come to] a decision and stick to [stand by] it.

c I don’t want us rushing into things [we need to take our time on this]. This whole issue requires long and careful consideration [serious thought].

d I take it we’re all in agreement [we unanimously agree] that our first priority [the main thing] is to safeguard the well-being of our personnel.

e Well, then, I don’t see we have any option [alternative] but to give this proposal our full backing [complete support].

f I’d like your input [opinions] on this before committing us to any definite course [plan] of action.

g I’m in two minds [undecided] about it. And at this stage I think we should keep our options open [I don’t think we should make a decision].

h Well, in the absence of more reliable data [information], I think I’m going to have to go with my gut instinct [intuition] on this one.
Ex 4
a the ball is in their court

b jump to conclusions

c when it comes to the crunch

d sit on the fence
Page 76
Ex 2
McDonald’s crying over spilled coffee

In 1994 Stella Liebeck, a New Mexico grandmother, ordered a coffee at a McDonald’s drive-through restaurant. Minutes later, sitting in her car in a car park, she accidentally spilled the coffee – heated, in response to customer preference, to a scalding 180ºF – and suffered severe burns requiring surgery. A crisis was about to unfold.

When McDonald’s refused to take responsibility for paying the woman’s medical bills, she went to an attorney and sued the company. At the trial the jury found McDonald’s liable and awarded $200,000 in compensatory damages (less $40,000 for negligence on Liebeck’s part) and a massive $2.7 million in punitive damages because of what they saw as McDonald’s unacceptably dismissive attitude.

One might have expected the bad publicity to ruin McDonald’s, but instead newspapers leapt to the company’s defence, declaring what nonsense the court’s verdict was. ‘America has a victim complex,’ announced the San Francisco Chronicle. The punitive damages were later reduced by the judge to $480,000 and, while awaiting the appeal, the parties made an out-of-court settlement for an undisclosed sum. But by then the ‘three million dollar coffee-spill’ had already passed into corporate legend.

a = 8, an = 3, the = 14; total = 25

Mercedes on a roll

In the automotive industry the trend for many years has been towards a smaller, more economical vehicle. So in the autumn of 1997, Daimler-Benz introduced a new economy model, the Mercedes ‘A Class’. It was a car designed to compete with the ever-popular Volkswagen Golf. But just before the November launch, disaster struck.

A Swedish auto magazine had conducted what they called an ‘elk test’ on the new car. The test is standard in Sweden to make sure cars can steer to avoid large deer crossing the road. But at just 60kph the ‘A Class’ overturned, injuring both the test drivers. A storm immediately blew up in the press and on TV, as buyers waiting to take delivery cancelled their orders. For Mercedes it was not only a financial but an image crisis too.

Daimler responded quickly, adding wider tyres, an electronic stability mechanism and stronger anti-roll bars – all at no extra cost to the customer. A highly successful advertising campaign and public support from Niki Lauda, ex-formula one racing champion, helped to restore consumer confidence in the ‘A Class’ but at a cost of hundreds of millions of dollars.

a = 8, an = 3, the = 14; total = 25
Page 77
Ex 4
b stay calm

c delegate responsibility

d buy time

e blame someone

f be decisive

g admit nothing

h take charge

i make promises

j act quickly

k collect data

l be honest
Ex 5
Step 1

a one billion

b aggressive, powerful

c People have become ill after drinking contaminated Coke.

d Belgium, France, Luxembourg, The Netherlands

e $376 m [2% of $18.8 billion]
Step 2

a +25% - how much the Dow is up; -13% - how much Coke and Pepsi are down

b Untypically, Coke and Pepsi were both behind the market.

c nothing unusual

d The 200 cases are probably psychosomatic.

e rivals Pepsi & Virgin Cola
Page 78


Vocabulary: Marketing and legal English

The marketplace

1 booming thriving

healthy buoyant

volatile unpredictable

weak sluggish

flat depressed


a marketing b market c distribution

d advertising e brand


a advertising agencies b market forces c marketing mix

d distribution channels e brand stretching


market challenger

competitive advantage

retail outlet

mass market

price sensitivity

leading brand

subliminal advertising

price war

niche market

public relations

consumer analysis

permission marketing


a market challenger b price sensitivity c niche market

d retail outlet e subliminal advertising f permission marketing


target, enter, compete in, dominate, be squeezed out of, break back into

come up against, take on, outclass, succumb to, fight back against, destroy
Business law


tax evasion

unfair dismissal

criminal negligence

racial discrimination

bad debt

insider trading

insurance fraud

sexual harassment

false accounting


a unfair dismissal b insider trading c embezzlement


a breach of contract (not to abide by a written agreement)

b conflict of interests ( a situation in which someone cannot make fair decisions because they may be affected by the results)

c misuse of funds (to spend company money in an unauthorised way)


a take b start c file d settle e be f pay g declare h appeal i bring

settle out of court

Grammar: Articles

They say ‘All’s fair in / love and / war.’ And when it comes to getting a good deal, the same is true of / business. For / example, in 1803, / (or a) half of what is now the USA was actually bought from the French for three cents an acre! How were they able to get such a bargain? At the time, / Emperor Napoleon was preparing to go to / war with / Britain and was desperate to sell.

Phrase bank: Decision-making

1 b, k, p 2 f, g, l 3 a, h, m 4 c, i , q 5 e, j, n 6 d, o, r

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