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Mondavi Launches "Affordable Californian Wine" (California)

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26. Mondavi Launches "Affordable Californian Wine" (California)


September 13, 2007

Mondavi has launched a new line of Californian wines for the US purporting to combine both quality and affordability.
The Constellation-owned company said today (13 September) that its Robert Mondavi Private Selection offers the consumer "reasonable pricing without compromising quality" by using grapes from the company-owned central and north coast California vineyards.
"To us, it looks like the best of both worlds," the company said. "By carefully selecting their grapes from company-owned ... vineyards, the Mondavi winemakers have been able to keep costs down without sacrificing quality."
The Robert Mondavi 2005 Private Selection shall include a Merlot, a Pinot Noir, a Zinfandel a Chardonnay and a Riesling. The series will retail at US$11 per bottle, the company said.

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