How does Barack Obama establish and sustain a rapport with an audience this context?

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Context: On May 2nd, 2011 Obama announced that bin Laden was dead, nearly ten years after 9/11. George Bush had set as one of his key policies objectives to get bin Laden “dead or alive”. He failed to capture the terrorist, despite going to war with two countries, Iraq and Afghanistan. George Bush made a famous speech in 2002 after 9/11 saying that there was an “axis of evil”. He said: “States like these (Iraq, Afghanistan, North Korea), and their terrorist allies, constitute an axis of evil, arming to threaten the peace of the world. By seeking weapons of mass destruction, these regimes pose a grave and growing danger.” Bush said that there were terrorists in Pakistan: “Pakistan is now cracking down on terror, and I admire the strong leadership of President Musharraf.” Obama does not say that there is terrorism in Pakistan, even though bin Laden was captured there.”

Obama’s speech could be seen as a reply to this speech because Obama refuses to name countries as terrorist states and is at pains to say that everyone in the world is united in the fight against bin Laden. Bush’s speech is worth reading because it informs Obama’s speech in an indirect way. It can be found here:


  1. Make detailed notes on this speech, writing on the sheet in reply to the questions or writing them in your book.

Write the first part of your coursework essay in ROUGH in which you answer

How does Barack Obama establish and sustain a rapport with an audience this context?
Sustain means:

Rapport means:

Contexts means:

To gain a top mark you must: (out of 20)


show perception and originality

  1. show analytical understanding of language variation and language choices, supported by cogent and precise references to texts/data

  2. make subtle and discriminating comments on the detail of texts/data

Candidates show perception and originality when analysing

  1. how they and others choose and adapt features and functions of spoken language to achieve specific outcomes in different situations

  2. how speech and interaction patterns vary with different groups and contexts


To gain an A-B grade you must show “insight and engagement when analysing the data” (+ all categories above)

To gain a C grade you must show “sound understanding when analysing the data” (+ all categories above)

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