Hegemony and the hidden persuaders the power of un-common sense

Hegemony and the hidden persuaders

the power of un-common sense

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  Hegemony = leadership or dominance, especially by one state or social group over others
  
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  The ability of one class to persuade other classes to see the world in terms favorable to its own ascendancy
  
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  The balance between coercion and consent will vary from society to society, the latter being more important in capitalist societies
  
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  The more prominent is civil society, the more likely it is that hegemony will be achieved by ideological means
  
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  For capitalist society to be overthrown, workers must first establish their own ideological supremacy derived from their revolutionary consciousness
  
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  Gramsci especially emphasized the role of intellectuals in the creation of hegemony
  
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  The role of intellectuals is to create a 'counter-hegemonic project', that is, an alternative form of political and moral leadership
  
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  Revolution is seen not only as the transfer of political and economic power but as the creation of an alternative hegemony through new forms of experience and consciousness