Engage a wide range of audiences and participants.
Scope What should the exhibition focus on? The exhibition should take a broad interpretation of the objectives and focus on:
art (including visual arts, theatre, dance, music, circus, and literature)
culture (including heritage, museums and galleries, libraries, film, TV, radio and photography, architecture, crafts, advertising and marketing, IT software and computer services, and publishing)
design (product, graphic and fashion design).
We would expect to see a range of these areas included in the exhibition.
What format should the exhibition take? We expect the exhibition to consist of physical exhibits, performing arts events, and interactive displays. It should include extensive interpretative material.
The exhibition should include content from manufacturers, businesses, arts and cultural organisations, creative industries bodies, and universities. The host venue must build partnerships with a broad range of organisations across the local area and the region.
Who is the target audience? The exhibition should engage with a wide range of audiences, including disadvantaged groups. It must be free to attend. Bids should set out the expected audience size.
We also expect the host venue to work closely with local and regional educational institutions to ensure that young people have the opportunity to engage with the exhibition.