For any sin offered, the naics code must be reflected in ccr. The most restrictive size standard reflected in ccr will be used for the entire offer



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For any SIN offered, the NAICS Code must be reflected in CCR . The most restrictive size standard reflected in CCR will be used for the entire offer.




NORTH AMERICA INDUSTRY CLASSIFICATION SYSTEM (NAICS) CODES AND SIZE

STANDARDS



The following chart describes the NAICS for each Special Item Number under this solicitation. For further guidance on size standards see FAR 19.102.


SIN
SIN DESCRIPTION

SEE

NAICS

NAICS DESCRIPTION

SIZE (in millions)

541-1/

541-1RC


Advertising Services: Services provided under this SIN will promote public awareness of an agency's mission and initiatives and dissemination of information to consumer and advocacy groups. Advertising Media such as: Direct Mail, Media Planning/Placement, Public Education, Outdoor Marketing and Media, Broadcast Media to include TV and Radio and Public Service Announcements may be used in providing services relating to this SIN.

541810

Advertising Agencies

$7

541-2/

541-2RC


Public Relations Services: Services include providing customized media and public relations services, preparation of media materials, including background materials, press releases, speeches and presentations, and press kits; and executing media programs such as press conferences, distribution of press materials, and scheduling broadcast and print interviews.

541820

Public Relations Agency

$7

541-3/

541-3RC


Web Based Marketing Services: Develop strategies for an agency to provide the maximum use of their internet capabilities. Typical tasks may involve the consultation, development and implementation of website design and maintenance, search engine development, e-mail marketing and web casting, video conferencing via the web, on-line media management, and other activities involving electronic marketing services.

This SIN is set aside for only small business concerns.

541511

Custom Computer Programming Services

$25

541-4/

541-4RC


Specialized Marketing Services










541-4A/

541-4ARC



Market Research and Analysis: Services include the development of customized strategic marketing plans, developing branding initiatives, target market identification, and conducting focus groups.

541910

Marketing Research and Public Opinion Polling

$7

541-4B/

541-4BRC


Video/Film Production: These services will inform the public and Government agencies about the latest products, services, and/or issues. Filming in studios on locations, live shows, as well as writing, directing, editing, and shooting.

512110

Motion Picture and Video Production

$29.5

541-4C/

541-4CRC


Exhibit Design and Implementation Services: These services include arrangements for exhibits in various venues, and conceptualizing, designing, and producing exhibits and their accompanying materials.

541850

Display Advertising

$7

541-4D/

541-4DRC


Conference Events and Tradeshow Planning Services: Services provided under this SIN include making of all necessary arrangements for conferences, seminars, and tradeshows. Event-marketing services and pre-conference planning are also included.
This SIN is set aside for only small business concerns

561920

Convention and Trade Show Organizers

$7

541-4E/

541-4ERC



Commercial Photography Services: Contractors will provide photography services for commercial advertisements, and/or illustrations that will appear in books, magazines, and/or other media.
This SIN is set aside for only small business concerns.

541922

Commercial Photography

$7

541-4F/

541-4FRC


Commercial Art and Graphic Design: Services provided are commercial art, custom or stock, graphic design, and special effects that educate the consumer market about a product or service.

This SIN is set aside for only small business concerns

541430

Graphic Design Services

$7

541-4G/541-4GRC

SIN 541 4G – Challenges and Competitions Services – Service is to market and advertise

for responses from the public to a challenge by a customer. The challenge may be to identify a solution to a particular problem or earn a reward for accomplishing a particular goal. Prizes or other incentives may be offered by federal agencies to find innovative or cost-effective solutions to improving open government. Solutions may be ideas, design, proofs of concept, or finished products.




541613

Marketing Consulting Services

$7

541-5/

541-5RC


Integrated Marketing Services: Services under this SIN provide comprehensive solutions using strategically targeted marketing tactics that include full service execution of media planning and creative multimedia campaigns. These comprehensive solutions encompass services within: 541-1 Advertising, 541-2 Public Relations, 541-3 Web Based Marketing, and 541-4 Specialized Marketing. SIN 541-5 may not be used to fulfill individual requirements that are covered separately by other SINs in this Schedule. SIN 541-5 may only be used to fulfill comprehensive agency requirements that span multiple service offerings from the Schedule.

541613

Marketing Consulting Services

$7

541-99/

541-99RC


Introduction of New Services: Services under this SIN include a new or improved marketing, advertising or PR service that has the potential to provide a more economical or efficient means for Federal Agencies to accomplish their mission within the scope of the schedule.

541890

Other Services Related to Advertising

$7

541-1000/

541-1000RC



Other Direct Costs: Expenses other than labor hours that are necessary to complete a project.

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541/2000/541-2000RC

Other Direct Costs: Expenses other than labor hours that are necessary to complete a project.
This SIN is set aside for only small business concerns

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