In particular, thanks are due to my family and classmates, Brendan, Martin and Kevin for their helpful comments.
I am forever grateful to the interviewees who co-operated in every regard to bring the discussion together - I hope you find some value in it.
A special word of thanks to Ms. Pauline Willis, my supervisor, for her help and words of encouragement throughout the production of the thesis.
Thanks are also due to the staff of DCU Business School and DCU Library who assisted during the year.
Finally, thanks to Colm and Joan for proof reading this final draft.