Fall 2009 mcm101- introduction to Mass Communication (Session 5) Time: 60 min


Question No: 32    ( M a r k s: 10 )



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Question No: 32    ( M a r k s: 10 )

 Communication is the life line of human society. Discuss the importance and usage of communication in human life.

Communication means to send a message from one person to another person.

Communication is backbone of human life and is very important to know language for basic communication language is a basic tool of expressing ideas, concepts, feelings and attitudes. Internet and technology have its role in promotion of English language, transportation and tourism industry has improved a lot. In Pakistan, people go for educations mostly communicate in English.

Communication is essential for life in general but in business setting it is critical. Communication is more than just a matter of speaking and hearing especially within a business setting good communication, on the other hand means message will be sent and that the people or organization understand the message in its entirety. Further they are much more likely to respond in a positive manner if the message was communicated effectively. A poorly communicated message will likely result in an unfavorable response

Communication is one of the basic functions of management in any organization and its importance can hardly be over emphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization. However, good and effective communication is required is not only for good human relations but also for good and successful business.




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