As a writer, it is important not only to think about what you say, but how you say it. To communicate effectively, it is not enough to have well organized ideas expressed in complete and coherent sentences and paragraphs. One must also think about the style, tone and clarity of his/her writing, and adapt these elements to the reading audience. Again, analyzing one's audience and purpose is the key to writing effectiveness. In order to choose the most effective language, the writer must consider the objective of the document, the context in which it is being written, and who will be reading it.