In the United States there are about 80 million people who were born between 1980 and 1995, about 8 million in Canada. The culture of this age cohort is distinctly different in family life, school and the work place. Sociologists coined new terms to describe new social phenomena: the Tethered Generation, Boomerang Kids, Helicopter Parents. In different countries they are called the Echo Generation, Emerging Adults, Adultolescents, Twixters, Twentysomethings, the Millennial Generation, Generation Y, and the Net Generation. They are the first generation to use e-mail, cell phones and texting since childhood. High school teachers have needed to develop new strategies in order to be effective. Universities and colleges are adjusting. Marketers are using new techniques to reach them. Employers are beginning to experience their attitude toward work, and make adjustments. Political parties are considering how to attract their support, and so are the traditional religious communities of their parents and grandparents. Mainline religious organizations might call them The Lost Generation, because they are not visible in the community life of institutional religion in the ways of their parents and grandparents.
In Canada, these young adults are often called The Echo Generation.
Like other western countries, Canada had unusually low birth rates during the years of the Great Depression and Second World War. Then there was The Baby Boom: elevated birth rates from 1949 to 1964. Canada then experienced lower birth rates again until the Baby Boomers started having their children – the Echo from the Boom. This Echo Generation is comprised of people born between 1978 and 1995.