E wo/pbc/23/3 original: english date: june 4, 2015 Program and Budget Committee Twenty-Third Session Geneva, July 13 to 17, 2015


STRATEGIC GOAL VIII A RESPONSIVE COMMUNICATIONS INTERFACE BETWEEN WIPO, ITS MEMBERS AND ALL STAKEHOLDERS



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STRATEGIC GOAL VIII A RESPONSIVE COMMUNICATIONS INTERFACE BETWEEN WIPO, ITS MEMBERS AND ALL STAKEHOLDERS


This Strategic Goal signals the high priority which the WIPO Secretariat attaches to effective communication as an essential enabler of success in every aspect of its work, and to service as a core, corporate value. WIPO provides diverse services to a wide range of stakeholders – first and foremost, as a United Nations Specialized Agency, to its Member States. Such services include support to the Committees in their normative activities, capacity building services to developing countries, information and technical services, as well as the global IP registration, filing and dispute resolution services.





Expected Results

Performance Indicators

Responsible Program(s)

VIII.1 More effective communication to a broad public about intellectual property and WIPO’s role

No. of Member States participating in the WIPO Awards Program

Program 17





Stakeholders with a positive perception of WIPO's reputation; and increased brand recognition of WIPO.

Program 19





No. of people who view content about major WIPO events, achievements, activities

Program 19





Global participation in World IP Day campaign

Program 19




Online traffic to the WIPO Publications site and WIPO Magazine site

Program 19




Views of WIPO press, video and photographic content

Program 19




Fewer users who leave the WIPO website directly from the portal and key gateway pages.

Program 19




WIPO influence and stakeholder engagement on social media

Program 19




Increased traffic to the website of WIPO External Offices

Program 20

VIII.2 Improved service orientation and responsiveness to inquiries

User satisfaction with Library services

Program 19




Customer/stakeholder satisfaction rate

Program 19





Service Standards for the WIPO Customer Service Center

Program 19




Processing time of inquiries

Program 20

VIII.3 Effective engagement with Member States

% of Committee meetings for which pre-Committee information meetings for Member States are held

Program 21




% of adherence and other WIPO Treaty-related actions by Member States processed in a timely manner

Program 21




Timeliness of publication of Assemblies documents

Program 21




Satisfaction rate of Member States and stakeholders with the organization of events

Program 21




Delegates’ satisfaction levels with the organization of the Assemblies

Program 21

VIII.4 Open, transparent and responsive interaction with non-governmental stakeholders

No. of permanent observer NGOs engaging in WIPO’s work and vice versa

Program 21

VIII.5 WIPO effectively interacts and partners with UN and other IGO processes and negotiations

WIPO's contributions reflected in UN and IGO reports, resolutions and documents from relevant, targeted processes


Program 20




No. of WIPO-led initiatives in partnership with UN and other IGOs to implement the SDGs

Program 20




No. of joint activities with ASEAN Secretariat, ECAP/OHIM, Asia/Europe Foundation, AANZFTA

Program 20




New joint initiatives with other UN agencies/IGOs

Program 21




% of locally sourced goods and services compared to total amount procured for development activity

Program 24




% of spend subject to UN leverage (either common tender or piggy-backing)

Program 24





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