Design and development of touristic products Main author: Gábor Michalkó Szilvia Boros, János Csapó, Éva Happ, Pál Horváth, Anikó Husz, Mónika Jónás-Beri, Katalin Lőrinc, Andrea Máté, Gábor Michalkó, Erzsébet Printz-Markó, Krisztina Priszinger, Tamara


Interpretation of rural tourism from legal regulations



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Interpretation of rural tourism from legal regulations:

Looking form the side of development, rural tourism means all hosting activities pursued in non-selected medical or holiday resorts, provided that the location and the character of the activity meets the following criteria:

-          Existence of a harmonic natural and built environment, taking the needs of the local inhabitants and the guests into consideration.

-          Preservation or creation of the special supply and image built on the landscape and the specific local features in each settlement, micro-region and ethnographic region. Creation of product packages on the basis of a list attractions, in community cooperation.

-          Hosts and other service providers of the village or micro-region cooperate in an organised form (association etc.), and a marketing organisation will help them accede the market.

-          The local municipal governments or the association of the municipal governments participate as active supporters in the development of rural tourism.

-          Village host participating in rural tourism accept participating in trainings and further trainings, and also the qualification of their homes in accordance with a jointly defined and approved system of quality criteria.

According to the Government Decree No. 239/2009 (20 October) in effect for rural tourism, rural accommodations are accommodations outside the Selected Holiday Region of the Lake Balaton and medical resorts, located in settlements with less than 5000 inhabitants and in areas with a population density below 100 persons/km², provided that they were created in order to demonstrate village living conditions, local rural traditions and culture, with auxiliary services, if necessary.

Of course accommodation is only one part of rural tourism, but a dominant part, also coming from the legal regulations.

The concept of ‘village tourism’ well-known in Hungary does not clearly define any type of tourism product. Its specific feature is more in its complexity, its character integrating other tourism products. Rural tourism, in addition to the reception of guests at village accommodations (i.e. accommodations established in the place where the host lives), may involve

-          cultural supply (local traditions, holidays, events and folklore),

-          gastronomy (hosts treat their guests to their own meals, home made wine, brandy, or fruit juice etc., creating a connection to agrotourism),

-          wine tourism (hosts offer their own wines in their on cellars),

-          hiking in nature (with visits to nature protection protected),

-          medical tourism (using the nearby medical spas, or the special local climate),

-          equestrian tourism (integrating the local horse riding facilities in the supply),

-          camps for children.

The definition based on the elements of supply can be made more exact by the definition of the concept itself: „satisfaction of the wide range of demand of domestic and foreign guests for leisure services in extra-urban, well-kept village or rural environment with local and regional attractions, on business ground, and in the cooperation of local institutions and service providers organising the activity” (Jenkei L. 2002).

Within rural tourism, village tourism is tourism in areas

-          where attractions are scattered and not strong enough in themselves;

-          where progress depends upon the self-organisation and joint efforts of the local community;

-          and where tourism development and rural development, as a special applied form of spatial development go hand in hand, mutually reinforcing each other to bring results.






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