Design and development of touristic products Main author: Gábor Michalkó Szilvia Boros, János Csapó, Éva Happ, Pál Horváth, Anikó Husz, Mónika Jónás-Beri, Katalin Lőrinc, Andrea Máté, Gábor Michalkó, Erzsébet Printz-Markó, Krisztina Priszinger, Tamara


From tourism product development and rural development aspects, rural tourism



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From tourism product development and rural development aspects, rural tourism means unique services typical of the respective receiving farms. Its characteristic features are as follows:

-          they are built on local and micro-regional attractions;

-          in most cases the hosts and the guests live in the same house, the same farm;

-          guests can become participants in the homely, friendly way of living following local traditions, and in events;

-          this activity can be pursued both without licences, in non-business form or as a business with licences, as a full-time living;

-          rural tourism increases job opportunities, improves the living of the local inhabitant as a supplementary source of income;

-          it creates demand for local services, products, the natural and cultural values;

-          it mediates culture between hosts and guests;

-          it contributes to strengthening cooperation and joint identity of inhabitants of the region;

-          it may contribute to the creation of the complex system of tourism services in the settlement or region;

-          it is sustainable and not mass tourism;

-          it usually recycles the incomes generated;

-          rural tourism is utilisation of the complex tourism supply of the villages;

-          rural tourism offers at the same time village living conditions, local habits, culture and agriculture – where there is agriculture.






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