Design and development of touristic products Main author: Gábor Michalkó Szilvia Boros, János Csapó, Éva Happ, Pál Horváth, Anikó Husz, Mónika Jónás-Beri, Katalin Lőrinc, Andrea Máté, Gábor Michalkó, Erzsébet Printz-Markó, Krisztina Priszinger, Tamara

Table 3           Advantages and disadvantages of special event venues

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Table 3           Advantages and disadvantages of special event venues



Special, memorable


Competitive price

No accommodation opportunities

Optimal for small group meetings

Restricted technical equipments

High quality, standard

Less prepared professionals

Friendly staff

Building originally constructed for other purposes


Special, but tried only once

Source: based on Swarbrooke, 2001 constructed by: Happ, 2010


Requirements for the accessibility of the receiving area, for solving local transportation, and for organizing facultative programmes:

-          aviation (scheduled flight, charter flight, private flight)

-          railway transport (also can serve as location)

-          public road transport

-          water transport (also can serve as a location)


Events with large number of participants might require accommodations with different levels of quality (e.g. organizers of conferences reserve different qualities at different prices).

Advantage of business hotel: it is an advantage that the venue and accommodation, and catering are all located at the same place.

Additional services

-          facultative programme opportunities,

-          technical services (lighting and sound technique, translator equipment, registration systems, admittance etc.),

-          translators,

-          hostesses,

-          other services (renting of furniture, flower, decoration).

3. Characteristics of demand

Due to its complexity, business tourism is very difficult to measure. Within the MICE tourism, we have much more data on the participants of conferences and business travellers, than on incentive travels and visitors of exhibitions.

Three actors of the demand side:

-          firms,

-          associations, organizations,

-          public sector.

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