Design and development of touristic products Main author: Gábor Michalkó Szilvia Boros, János Csapó, Éva Happ, Pál Horváth, Anikó Husz, Mónika Jónás-Beri, Katalin Lőrinc, Andrea Máté, Gábor Michalkó, Erzsébet Printz-Markó, Krisztina Priszinger, Tamara


Table 1           SWOT analysis of the Hungarian MICE tourism



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Table 1           SWOT analysis of the Hungarian MICE tourism


Strengths

Weaknesses

 Good price-quality ratio  Central geographical position  Active scientific background  Professional and creative organizers  General tourism attractiveness  Safety

 Lack of a conference centre with appropriate capacity  Infrastructural weaknesses  Budapest-centred spatial structure

Opportunities

Threats

 Construction of a conference centre with appropriate capacity  Strengthening of the Conference Ambassador Programme  Initiation of professional co-operations

 Lagging behind due to infrastructural weaknesses  Development of neighbouring countries  General economic recession

Source: National Tourism Development Strategy 2005-2013

2. The supply side



Table 2           Supply chain in the different types of MICE tourism

 


Type of MICE

Consumer

Buyer

Mediator

Transit

Supply of destination

Business travel

Traveller

Employer

Internet Travel agency Travel organizer within the company

Transport (aviation, railway, public road, water)

Accommodation, catering, local transport + location of the meeting/summit

Conference



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